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I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. But stick with me for a bit here… I don’t want to make light of an issue that is impacting livelihoods, but at the same time, there is a certain aspect the this current “unnatural links” meme that is just silly. I think I realized we’d reached the tipping point when a client asked me why the links he had pointing to his main site from the 25 other sites he owned was unnatural, since after all, he owned all the sites and wouldn’t he thus naturally interlink them? And you know, even if they aren’t about the same subject matter, he had a valid point. Isn’t ‘Unnatural’ In The Eye Of The Beholder? Think about how many products there are … [Read more...] about Can There Really Be 85 Types Of Unnatural Links?

Another publisher is complaining that Google isn’t giving them their “fair share” — this time Forbes CEO Jim Spanfeller. Google makes $60 million off the Forbes brand, he claims (with no proof), and boosting “quality publishers” like Forbes would help Eric Schmidt’s web sewage problem. This is from the publication that sells paid links that helps the sewage rise in Google? I’ve already dissected some of the misconceptions that Spanfeller and other publishers have about Google in my Sorry, Tom Curley: Don’t Expect A Google Ranking Boost For The AP post from last week. This time, I’ll do a counterpoint to points in Spanfeller’s article over at PaidContent.org. Spanfeller: For some time there have been murmurings about the relative value generated by Google vs. the parasitical nature of its business model. In short, is Google being disproportionally compensated for what is fundamentally other people’s work? … [Read more...] about Forbes.com CEO Spanfeller Attacks Google, Stumbles Into His Own Cesspool

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp Users Can Now Edit Business Details On The Go Yelp's new iPhone app update makes it easier for users to edit and add business listings. According to Yelp's blog post, the company's latest iPhone app update gives users the option to: edit business information like Name, Category, Hours, Address and Map information (and even answer the question, "Permanently closed?") add new businesses to Yelp […] Facebook Subscribe Button Announced, Will Be Launching "Soon" In mid-September, Facebook announced the "subscribe" feature that allowed people subscribed to personal page to receive every post from those pages. Now, a subscribe button for personal pages is coming to support this further. Joanna Shields - vice president and managing director for Facebook Europe, Middle East and Africa - announced this information today at Le Web. … [Read more...] about Marketing Day: December 7, 2011

Facebook has pervaded our lives. Every generation across the world is glued to their screens and Facebook is to blame! At last count, Facebook had a whopping 2.07 billion monthly active users. Even more interesting is the fact that everyday, more than 800 million people like something on Facebook. What more, the content posted on Facebook is highly successful in engaging users. Of course, such astounding figures will make anyone get on the Facebook Ads wagon. But, the whooping audience count will not really be good for your advertisements. At the end of the day, all you want is to reach your target audience, who will be interested in doing business with you. Thankfully, Facebook provides several layers of targeting in ads based on factors like demographic info, age, gender, interests, behavior, off-Facebook activity, etc. This will help you to focus your ads on the right segment of audience, who are most likely to buy your products or services and maximize ROI. The Grade A thing about … [Read more...] about Facebook Ads: Why, How, Best Practices, And a Bonus Pro Tip!

One of the marketing techniques we’ve mentioned on this blog before is the idea of infographic marketing. We’ve talked about using StumbleUpon to grow graphics, among other things. One aspect about marketing that I tend to gloss over, though, is the directory submission. The more exposure your graphic gets, the more links and traffic it can generate.That’s why I’ve compiled this list. There are over 150 locations you can share your post, and as of the publication date of this article, they all work. That is, they are all functional, existing sites. In the process of compiling this list, I scanned a dozen other lists and found a ton of the sites listed have been removed or expired since publication of those lists.I have a few warnings before you read the list, assuming you’ve stuck with me this far. For one thing, you’re probably not going to want to submit to every one of these sites. Pick your favorite 10 or 20 or what have you. Submitting to all of … [Read more...] about Huge List of 150+ Infographic Directories [Updated]