Once you create these segments, you can then filter through traffic by location and further dig into where organic and referral traffic came from. You’ll be able to get a rough idea of how local search traffic affected sales by determining if a push for local optimization in specific areas impacted traffic from that location to the site, and even further break it down by revenue generated by locations. … [Read more...] about What your boss actually wants from your local search reports
About roc search report
The report states that mobile searches have a CTR that is “30 percent lower than desktop” CTR. By the same token mobile search CPC is 13 percent higher than on the PC, according to Efficient Frontier’s data. The report doesn’t mention click to call or its impact on CPC prices. … [Read more...] about Google Controls 97 Percent Of Mobile Paid Search: Report
Budget Optimization In this report, you can see the percentage of ad spend broken out per hour of the day. In the example above, it may make sense to pause campaigns from 1am to 6am when there is less than 1% of budget being spent per hour and reallocate it to times when there’s more traffic and budget spent. Again, advertisers would have to cross reference budget optimization information with sales data to ensure accounts are being optimizing to ROI and not only click volume. … [Read more...] about Five Killer Paid Search Reports
Keep Up on Developments in Voice Search Optimization. Although voice search data is not presently included in Search Console reports, Google has signaled in the past that it may begin to report voice search and keyboard search queries separately, much like how desktop and mobile search data are tracked. The availability of this data would streamline a company’s ability to identify the voice search queries driving traffic to its site and adapt its content accordingly. To this point, the long-tail+ conversational keywords used in voice search occur in such low volumes that Google excludes them from the Search Console. Google has yet to reveal how it will address this problem, but watch for developments in this area.SEO Services and contact us today! … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Related reading Five steps to deliver better technical SEO services to your clients Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants. … [Read more...] about Over half of searches on Google yield zero clicks