Then attribute an average receipt value of an in-store “purchase” based on the parameters set. So, let’s say that 10 percent of people who request driving directions from local search make a purchase. (10 percent of 514 is 51.4, or 51 people). Each person’s average receipt is $100. All the assets that went into optimizing for local search cost $5,000. … [Read more...] about What your boss actually wants from your local search reports
About roc search report
Budget Optimization In this report, you can see the percentage of ad spend broken out per hour of the day. In the example above, it may make sense to pause campaigns from 1am to 6am when there is less than 1% of budget being spent per hour and reallocate it to times when there’s more traffic and budget spent. Again, advertisers would have to cross reference budget optimization information with sales data to ensure accounts are being optimizing to ROI and not only click volume. … [Read more...] about Five Killer Paid Search Reports
Build Conversational Keywords into Your FAQ Pages. Increase the frequency with which your company appears in voice search results and the chances your site will appear in a Google ‘Featured Snippet’ by using long-tail+ conversational keyword phrases to respond to questions you commonly receive from customers. Frame the questions in the natural language used by customers, and group related questions on the same page. To maximize your presence in voice search results, include detailed and specific customer inquiries and provide brief and clear responses to each one. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
The zero-click trend is likely being heightened by search behavior on mobile versus desktop devices. For example, users are less likely to click through to a website on their mobile device – a factor Google is capitalizing on with the rollout of ever-larger paid search ads and their “People also ask” feature which lists a series of questions and answers pulled from external websites. … [Read more...] about Over half of searches on Google yield zero clicks