Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work every single day. When you’re working hard to get the best results for your client, it can be tempting to cut corners here and there to meet (or even beat) deadlines. While this approach may be effective sometimes, ultimately, it can create more work for you down the line. By taking the time to be thorough, you can anticipate and avoid future obstacles that impede progress and create headaches for you and the client. Let’s discuss a variety of ways that you can think smarter in order to create a more streamlined working experience. Ensure you have all necessary materials before you start the SEO project We’ve all been there: You begin to work on an SEO project and find out that you are missing a critical part of what makes the project tick. If you deal with large teams and international brands, chances are that part of the project … [Read more...] about Take your SEO work to the next level
About seo work
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients. One day, it might be easier to become a doctor than an SEO — kidding! (But not really… ) Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO. 1. Bigger really is better, in most cases, for big terms In some niches, Google favors larger sites. If you’re launching an e-commerce site that sells men’s jeans, it’s not likely that you’re … [Read more...] about 9 things most people don’t understand about SEO
– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing strategy. Let’s take a look at some of the reasons why business owners are hesitant to embrace SEO. 1. It’s too complicated SEO is by no means a walk in the park. But at the same time, it’s not rocket science. Digital marketing is a constantly evolving entity. A strategy that works one week could very well be obsolete the next. The truth of the matter is that there’s a lot of misinformation about SEO out there. The best strategy for a newcomer is to follow blogs online and read posts regularly to keep up. Here are some useful links — besides Search Engine Land, of course — to get you started: It might take a few months, … [Read more...] about 7 things business owners fear (but shouldn’t) about SEO
It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need to be aware of several persistent beliefs that can lead to SEO disaster. What follows are three SEO lies that people still think are true about SEO. “I should optimize my anchor text.” Even in the ravaged landscape of a post-Penguin 2.0 world, there are survivors who think that optimizing anchor text will boost them higher on the SERPs. While recently talking with an online business owner, I was nonplussed at his insistence that optimized anchor text was the way to go. “It might work,” he argued, if he optimized every single anchor text both for both onsite and offsite SEO. Actually, no. No, it won’t. The misdirected concept goes like this — “If I optimize my anchor texts, I’ll get better SEO.” For sake of … [Read more...] about Three Awful Things That People Actually Think Are True about SEO
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do. Especially this site – if we’re going to write about SEO, we should know what we’re talking about. I see it as being essential to the modern journalist or writer online. These skills will help you write for the web effectively and ensure that your content finds its audience. Let’s be clear though: the quality of content is the first consideration: if the article sucks then no amount of SEO knowledge is going to help. The ability to write is the thing. After that, it’s about giving the content you created and the site you write for the best chance in the search engines. This isn’t all down to the writer, but I think writers should be learning abut this. It’s a way to future-proof your career. The … [Read more...] about How much do journalists and editors need to know about SEO?