By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it … [Read more...] about What Marketers Need To Know About The New AdWords Quality Score
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When executing a link building campaign, we try to gather as much information as we can about a site, a site’s audience and the person we’re reaching out to. We may try to get to know the person through social media; we may think we have a good understanding of what … [Read more...] about It’s Not (All) About The Links: Communicating For Outreach
Let’s just start by admitting that we’ve all Googled ourselves. And by “ourselves,” of course, I mean “our brands.” If you’ve Googled your company name recently (or the name of any company, for that matter), you’ve probably seen the … [Read more...] about What Can Businesses Do About The Knowledge Graph Dominating Search Results?
Google and Twitter are back together (again). In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream. Although we don’t know all the details, we can make a few clear statements plus … [Read more...] about Everything You Need To Know About The Google-Twitter Partnership
The theme for the inaugural Search Engine Land Awards, Celebrate The Power Of Search, is appropriate for the obvious reason: we’re recognizing successful search marketing strategies implemented by individuals, agencies and internal marketing teams. The awards ceremony will … [Read more...] about Why We’re THIS Excited About The 2015 Search Engine Land Awards
Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed? Mobilegeddon, another Panda, local became a 3-pack, referral spam became a bigger issue, local became partially paid and Google+ was stripped … [Read more...] about Not Another Post About The Future Of SEO In 2016
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. And with the automotive industry expected to spend $44 billion in advertising this year, according to a Schonfeld & Associates report … [Read more...] about 5 Surprising Insights About the Automotive Industry
Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain. The information … [Read more...] about All about the Google RankBrain algorithm
Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this will all work? We’ve compiled answers below. Since the … [Read more...] about All about the Google mobile-first index
Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?