Evolving Technology Means Shifting User Engagement As technology continues to advance, people are changing how they interact with the Internet to find answers to their questions and needs. The primary virtual assistants on the market today include Google Assistant, Siri, Cortana, and Alexa. Leading engineers and industry leaders have proved the desire for online searchers to use voice search queries with the advancement of technology. Online searchers interact with search engines using voice search both directly with the search engines and through virtual assistants. Image Source: https://www.l2tmedia.com/2016/10/how-does-voice-search-affect-search-traffic/ The adoption of voice search can’t be overlooked for SEO marketing experts who want to improve their online presence. In 2016, a report from MindMeld found that over 60% of U.S. smartphone users interacted with voice search once during that year. Why Do People Love Voice Search? Even the most hardened online searchers are … [Read more...] about Everything You Need To Know About Voice Search For A Powerful SEO Strategy
About voice search
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land’s founding editor, Danny Sullivan, is leading the conversation and we’re set to get started. So feel free to follow along below. I’ll use “DS” for Danny and “GSP” for Gurdeep as I type. We’re going to start with a short presentation from Gurdeep before the conversation part. Bing is doing great, he says, with lots of partnerships and momentum. Over the last decade, search has been about typing keywords into a box in your web browser. It’s been a fantastic decade for that. But soon that’s going to be similar to making phone calls with a black phone connected to a cord in your wall. He’s showing a slide where Bing … [Read more...] about Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More
There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you optimize your business for this new personal assistant-type search? Here are some tips. Voice searches are on the rise According to Google, 20 percent of searches on its mobile app and on Android devices are voice searches. The total number of voice searches overall is actually much higher when you take into account personal assistants like Amazon’s Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice … [Read more...] about Essential voice search strategies for 2017
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning, Siri’s response has become terribly withering. And that’s about my total experience. However, as of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day and the use of mobile voice search more than doubled between 2013 and 2014, according to a study from Northstar Research. The study also reveals that 56% of adults use voice search because it makes them “feel tech-savvy.” Further testament that you’ll never go broke developing tech that makes people feel like they’re in an episode of Star Trek. So I’m intrigued… How popular is voice search right now? Will it become a … [Read more...] about What do you need to know about Voice Search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-Computer Interaction’. It looks at trends in recognition accuracy, voice assistants, voice search and sales of devices like the Amazon Echo to build up an accurate picture of how voice interface has progressed over the past few years, and is likely to progress in the future. So what do we learn from the report and Meeker’s data about the role of voice in internet trends for 2016? Voice search is growing exponentially We know that voice is a fast-rising trend in search, as the proliferation of digital assistants and the advances in interpreting natural language queries make … [Read more...] about What does Meeker’s Internet Trends report tell us about voice search?