This is great news for Adwords users as it provides a simplified way to use the Remarketing feature, without the hassle of code updates. It is also great news to Analytics users as Google is pushing the use of Analytics even stronger than before. We can see a pattern where Google is trying to use the Google Analytics code (which is found in over 10 million websites) to enable additional products (just like they did with Content Experiments). This is a very interesting trend. … [Read more...] about Remarketing Now Available With Google Analytics
The answer is no. A Google representative confirmed to us that the only targeting option is “normal targeting,” so it will reach everyone. This is a huge negative for those AdWords Express advertisers who are trying to build a following for their Google+ page. Seeing that you can’t advertise on the social network and you can’t target those across the Google network with a Google+ enabled account, you have no guarantee that a click is coming from someone who has a Google+ account or if they have even heard of Google+ before. … [Read more...] about Is Google Using AdWords Express Budgets To Promote Google+?
The XE11 software update lets users say voice commands like “get directions to home” or “get directions to work.” To make that possible, though, the user has to first provide home and work addresses in either Google Maps or Google Now. … [Read more...] about Google Glass Adds Work/Home Directions, Google Calendar Search & More
You see, the Pageview is recorded only after that code is loaded up. So the sooner you load the code, the sooner that Pageview is recorded. Let’s say you have a big blog page, and it’s a slow loading one, taking even 10 to 20 seconds to load everything up. If your Google Code doesn’t start until the end of the page, it can get held up, just like the old non-asynchronous code used to hold up OTHER lines of code. Except now it’s holding up the tracking code. If a visitor to your site hits the page, and then leaves it before the tracking code fires the Pageview, then you lose that visitor. They now become a new direct visit to whatever page of the site they landed on. This can make all sorts of data on your site incorrect. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective. … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)