Ever since Google realized that the building blocks around which its ranking algorithm was built – links and content – were being gamed for profit, they have increasingly focused on identifying and incentivizing sites that provide beneficial and contextual information to their audiences. They have made every attempt to reward those who build a brand with SEO by chasing users instead of chasing the algorithm. To provide high quality and highly relevant search results across the board, Google has zeroed in on a paradigm called E-A-T (Expertise-Authoritativeness-Trustworthiness) to assess the usefulness and accuracy of content on every webpage they crawl. On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Sherry runs her agency Early Bird Digital Marketing and has talked about SEO, content, … [Read more...] about Ways to build Expertise, Authority, and Trust to Boost your SEO #SEMrushchat with Sherry Bonelli
Active directory interview questions and answers
It was just over a year ago when I chatted with Hanan Lifshitz of Palore for the first time. We've spoken a number of times since then, and he and the Palore team have done some great things in providing local business data. I'm very happy that Hanan has agreed to do an online interview. Paul: First of all Hanan, thanks for taking the time. It's been awhile since we have spoken. In a nutshell, what have you and Palore been up to and can you give the Search Engine Guide viewers an overview of your services?Hanan: Paul, as always it's a pleasure speaking with you. Palore is a data provider in the local search space. We collect information about millions of SMB's from hundreds of local search sites, IYP's, vertical sites and news sites. After aggregating and normalizing this data, we syndicate it to companies that need access to large volumes of rich and accurate local business information, quickly and inexpensively.Our data services range from simple collection of local business data … [Read more...] about Local Search Interview with Hanan Lifshitz, CEO of Palore
With many in-house SEM teams ramping up, and in-house efforts in general growing, I thought it might be useful to scope out the basics for an SEO-centric interview. It’s tough enough to find good talent these days, and those with experience are commanding higher and higher salaries, so many companies may be looking to those with fewer years of experience to fill critical in-house roles. This doesn’t mean, however, that you need to skimp on your standards. Sure, the candidate might not have 7+ years of experience, but the newest crop of young SEM folks come armed with sink-or-swim experience, and in many cases, have benefited from some of the great training programs available today. I’ll suggest you refrain from listing an MBA as a requirement and start building a suite of interview questions that’ll help you determine if the candidate in front of you really has what it takes to snag a second interview. Here’s a long list of questions I tend to pull from … [Read more...] about Interviewing In-House SEO Candidates
Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. Check any forum, social news or answer site and you’ll see a wide variety of opinions on the 11 year old directory and how it’s managed. When talking about the DMOZ two camps typically emerge, those who support the directory and its mission (editors) and those who support getting into the directory (SEOs). While the two sides tend to clash, I’ve found the “directory trust” SEOs seek is the same trust DMOZ editors feel they need to protect. The determination by both groups to satisfy their goals fuels the constant struggle between webmasters and directory. Since DMOZ is not a search giant, and seemingly does little to promote itself or the core values of the directory, you have to wonder why editors and SEO’s even bother with it. But since they do, I decided to approach DMOZ for input on a … [Read more...] about A Solid Directory Or The Great Pumpkin Of Search?
As an industry, I think we’ve gotten better at not relying completely on guest posting as the only way to get links. I think. At least, I sure hope we have. Don’t get me wrong: Guest posting done correctly still works really well — note the emphasis on “done correctly.” I’m not recommending you remove it from your tactic list, but a little tactical diversity never hurt anyone. Note: I’m keeping these high level and vague on purpose in order to inspire as many starter ideas as possible. I find this to be ideal for brainstorming. It’ll be up to you to take the ones you like, add your own twist, and flesh it out to make it work for your company. (C’mon, I can’t do all the work for you!) PR Boilerplate. Press releases aren’t dead. Make sure you have an optimized boilerplate at the end of all of your news releases that talks about your company. It’s almost always included if/when your release gets picked up by another … [Read more...] about 21 Link Building Ideas That Have Nothing To Do With Guest Posting