Link removal requests are a huge deal. If you’re a webmaster or SEO trying to clean up harmful links, then you have probably sent dozens if not hundreds of link removal request emails. If you’re a site manager, you’ve probably received plenty of these kinds of emails. A link removal request is when a representative of one website asks the representative of another site to remove a link. It’s pretty simple. But there’s no such thing as simplicity in the world of SEO, right? Sometimes, link removal requests are spammy, malicious, dishonest, misdirected, mistaken, and even dangerous. Often, they are ignored and misused. Because the link removal request is such an important part of creating a clean link profile, I’ve provided these six techniques for improving the quality of your link removal requests. 1. Use an Email Address With the Right Domain It matters what email address you use when creating your removal request. Let me sketch a quick scenario … [Read more...] about 6 Link Removal Request Techniques That Actually Work
Ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon, there’s been lots of theorizing, conjecture, rampant speculation, panic, and confusion about what exactly that means. Will desktop users get mobile sites? Will sites without the mobile friendly designation suffer? Do we need to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus? Google has gone on record that they are still figuring out exactly how to handle some issues, but that’s probably not comforting to many businesses who rely on Google traffic to pay their bills. As a recovering software engineer turned SEO, I’d like to try and tackle some of these complaints head on and reason through just exactly what may change, how Google might handle them, and what exactly some of these things mean. At the very least, I will add to the theorizing, conjecture, rampant speculation, and panic. In the spirit of TAGE … [Read more...] about What Does Mobile First Index Actually Mean?
As digital marketers, we have the “pleasure” of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers remain flexible and adjust their strategies to match these changes. But I can’t tell you how frequently I encounter advertisers who are dead-set in their outdated ways, which drives me completely insane. So, here’s my list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately. Worst Practice #1: Stuffing Your Account with Every Keyword Under the Sun Back in the day, it was trendy to build expansive accounts with a gazillion keyword variations. I actually remember one of my first tasks when I started at … [Read more...] about 5 “Smart” PPC Strategies That are Actually Dumb
“Just write more content!” I can’t tell you how many times I’ve read advice like this on various marketing blogs. It’s as if saturating the internet with even more blog posts, eBooks, and guides will somehow help you to get the links you need. The truth is that while publishing content is important, it is absolutely essential to understand how to publish the right kind of content. It’s not just a coincidence that some content attracts more links than others. Yes, a big part of it has to do with your outreach efforts, but it is also directly related to the type of content you’re trying to promote. In this post, I’m going to tell you what kind of content you should create to get more links and what kind of content you need to avoid. Is There a Correlation Between Share Counts and Backlinks? First things first: is there any correlation between the number of shares a piece of content receives versus its backlink count? Common sense would say … [Read more...] about What Kind of Content Actually Gets Links?
In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it would be fun to take a quick trip down memory lane…. The Biggest AdWords Apocalypse That Never Happened? Ever since Google announced Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control. Search marketing pundits were tripping over themselves making doomsday predictions about how Enhanced Campaigns were nothing more than a big conspiracy theory to drive up average cost per click (CPC). The initial reaction to Enhanced Campaigns was pretty bad. Big search marketing companies were quick to make disastrous predictions. Like this one from Adobe that predicted CPCs would rise by 6%. Not to be outdone by Adobe, other vendors chimed in with their own studies, each predicting a more apocalyptic outcome than the last. Here’s one from The Search Agency claiming that Google CPCs rose a massive 21.2% … [Read more...] about New Data Suggest AdWords Enhanced Campaigns Actually Work