Mobilegeddon was a natural response to the natural shift in people’s browsing preferences, which are increasingly moving toward mobile devices. In an uncharacteristically transparent move, Google let everyone know about the update nearly two months ahead of time, even including tips for increased mobile-friendliness: avoiding software like Flash, which isn’t common on mobile devices; text that’s big enough to be read without zooming; links and buttons spaced far enough apart to accommodate fingers. … [Read more...] about What’s the difference between responsive, adaptive and mobile-friendly sites?
Adaptive web design vs responsive web design
Responsive Configuration — On the positive side, a responsive design is apt to serve mobile, tablet and desktop visitors with a usable version of the site. On the negative site, responsive sites can seldom vary the content delivered. For example, a responsive mobile site may not properly highlight the store finder or customer service information a mobile visitor likely needs. Adaptive & mDot Configuration — Where responsive design will always render a usable mobile and tablet experience, there are those who have argued adaptive and mDot configurations often do not properly serve tablet-based visitors, yielding a high bounce rate that negatively affects organic rankings. My contribution to that potential negative impact of adaptive and mDot configuration: Google says, “we generally do not include tablets in the definition” of mobile. If that’s the case, tablet bounce rates would not negatively impact mobile results. … [Read more...] about Is Responsive Design A Ranking Factor?
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: September 26, 2013
As head of the Conversion Improvement department at SmartSearch Marketing, Abraham leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 4 years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale. Prior to joining SmartSearch Marketing, Abraham successfully ran his own ecommerce site and holds a bachelor of fine arts in painting along with a degree in web design and interactive media. Abraham currently resides in Denver, CO and enjoys spending time with his family, camping, hiking, playing tennis and online gaming. See more articles by Abraham Nord … [Read more...] about Pros & Cons of Responsive Landing Pages For SEM
I would have to say this starts to become some what subjective. Some of it you can only gain from experience, looking at hundreds of sites over time. You can get pretty good at spotting paid links, paid blog posts, free directory spam, etc. When that doesn’t jump out at you, you start looking deeper for “paths” as we call them here. What content are people linking to? Does this site work for coupon offers? Did they create some really cool research that people linked to? Is their blog attracting lots of links? And so on. If you can discover these “paths” then we try to create something similar on our client’s site to attract similar links. … [Read more...] about 30 Link Builders Discuss Backlink Analysis For Campaign Design