The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one example, it eliminates one of my favorite and most-used features: “search nearby.” It’s now also somewhat harder to access multiple results on a category query, ironically. Yesterday, Google Operating System spotted a change in the number of search results showing in the main info-window below the search box. Google is now showing three results per category query. The following is an example result for “San Diego Sushi.” Below is the same search result in the old Google Maps UI. Although more visually pedestrian, it’s more useful in several respects. Comparing the two views of individual listings on the old and new Maps UIs, it’s clear the new UI provides more information “at a glance.” However, as mentioned, users don’t get the “search nearby” feature, which I used frequently. I … [Read more...] about New Google Maps Adds More Search Results To Info Window
Google has announced the formal rollout of a test that some searchers have been seeing for a few days now — a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it should be good for searchers. But, as I’ll show below, the implementation may not be great for site owners. “You’ll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you,” wrote Google’s Bart Niechwiej in today’s blog post. Since it’s Knowledge Graph data, the popups rely heavily on Wikipedia. In my searching, I didn’t see a single example that didn’t have data from Wikipedia. The data provides background on the website listed in the search result, and it appears in a small popup window that’s accessible from a clickable link on the … [Read more...] about Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics. This list is made up only of people who have been browsing the Google Display Network (GDN) within the last 30 days. You can then use these lists to show both text and image ads to these audiences across the GDN. How Can You Find Them? You need to have a remarketing list with at least 500 cookies in order to qualify for similar audiences. Additionally, those users need to have enough shared interests/characteristics for Google to able to create a corresponding similar audience. Thus, if your remarketing audiences are very broad at the moment, this might make it difficult for Google to create a similar audience list. If this is … [Read more...] about How To Gain Additional Reach In AdWords With Similar Audiences
Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and planning, rather than isolated lookups, which is currently the dominant use case for maps. Overall, the new version of Bing Maps gets much closer to Google Maps in terms of functionality and in some areas exceeds it with a more user-friendly experience. There’s also a quasi-assist from MapQuest, with Bing emulating the former’s “layered” results which allow simultaneous display of multiple category searches on the same map area. Google Maps has a nearby search feature (one of my favorites) that allows users to find a location and then search for other types of businesses around it. But you can’t search for several business categories and see them plotted on the … [Read more...] about Bing Adds New Tools, Enhanced Content To Mapping Upgrade
Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time. Reviews Reviews include the average star rating and and number of reviews for things like restaurants and products. Google is also showcasing reviews in other ways. They’re using sentiment analysis to pull review information from pages and display that as the description below a result (even in cases where rich snippets aren’t used). This comes into play particularly with the new search options feature. You can choose to see only reviews and those descriptions based on Google’s new sentiment analysis are notated by quotes. This … [Read more...] about Google Search Now Supports Microformats and Adds “Rich Snippets” to Search Results