Having just come across Google's new Publisher plugin for WordPress, I wanted to investigate whether it (a) makes life easier and (b) has any real SEO value.The idea behind the plugin is to make signing up for Google's Webmaster Tools easier and make adding AdSense faster. The latter might not be appropriate for every site, but it's no surprise the two are bundled. After all, if Google can get you to put AdSense on your site, the company profits too.If the Publisher plugin works as promised, it could be a great SEO strategy for people who hate SEO. Webmaster Tools provide detailed data reports on sites, and Google says the new plugin lets you install the tools with a single click.It's quick, it's easy, but...Although Google provides adequate documentation, the only way to really test a plugin is to install it on a live site, which we did via WordPress' quick and efficient auto-installer. Rather than take you through every little detail, suffice it to say that everything is relatively … [Read more...] about New Google Publisher for WordPress: Simple SEO and Adsense or Another Pointless Plugin?
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Was “Classic” Coke so much better than “New” Coke? It sure was in the real world. Why mess with a good thing? A favorite formulation turned out to be, well, still a favorite in spite of a more modern, “scientific” formulation. Google creates products that are a lot more complex than a soft drink. When all is said and done, I think the latest-generation product development protocols are going to have to lead to significant shifts in how advertisers interact with online ad platforms like AdWords. In the short term, for example, many of us have preferred “classic” Google AdWords Content Targeting to the newer Site Targeting flavor of content targeting. But that’s probably temporary. In short, sentimentality means little in the face of changing economic trends and the impatient needs of today’s sophisticated online actors. Google ain’t a soft drink. New, improved, more scientific formulations are likely to make us ever more … [Read more...] about Why New Google Won’t Be Like New Coke
We’re getting more and more reports from readers who are seeing a “new” Google look-and-feel for its search results. This is a three column design that Google’s actually been testing for some time. That testing appears to be accelerating. NOTE: Google’s new look is now live. See: Meet The New Google & Its Colorful, Useful “Search Options” Column. Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature is our story from last November that takes an in-depth look at the new user interface and the features it offers. At the time, we wrote: So who sees the changes? About 1% to 3% of Google users, who will be randomly selected. The test will probably run for about six weeks. If successful, expect to see the changes — altered to take in account test feedback — show up across Google soon after that. That six week period has long come and passed — but the testing continues. Google tells me a … [Read more...] about Yes, More Are Seeing A New Google Look-And-Feel
Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!?’ Whatever the opinion, the truth is that these changes signify a big development in the way Google handles ‘Local.’ Google has been talking up the importance of local for an age, and the increased real estate given to local results in SERPs backs this up. They have also updated and iterated their local product almost more than their main search product in the last 12 months. But, despite this rhetoric and commitment, Google has given scant attention to how SMBs use and manage their data within maps/Google+ Local. Tuesday’s announcement changes this. The new ‘Places for Business’ dashboard is all about making life easier and clearer for SMBs to manage their data and promotion within Google’s local products (Maps/Mobile/+Local), and … [Read more...] about 10 Things SEOs & SMBs Should Know About New Google Places Dashboard
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes. Here are seven key steps to creating a new Google AdWords account: 1. Establish Campaign Structure Within one account, you can have as many as 1,000 campaigns. Decide what your goals are. Think about how you would like to organize your campaigns. Common organizational techniques include: By product or service group By geographic location or region By seasonality Campaign structure is important, because budgets are set at the campaign level. Establish your campaigns based on how you want to allocate and manage your PPC investment. 2. Create Ad Groups Once you have decided upon your campaign structure, you need to develop ad groups … [Read more...] about Tips For Getting A New Google AdWords Account Off On The Right Foot