Google announces AdWords daily budgets can overspend by 2x, automatically … [Read more...] about Bing Ads adds URL tracking parameters for locations & extensions
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For example, if the goal of your ad is to drive visits to your business location, then Bing Ads would highlight Location Extensions at the top of the list. You can add more extensions by clicking on the Add next to the relevant extension (e.g., App, Call, or Review extensions). … [Read more...] about 7 Bing Ads Changes That PPC Marketers Need to Know
This could mean that you’ll need to expand these lists further to cover some of the keywords that would have been blocked by a broad match negative in AdWords. It’s worth keeping an eye on the search terms report to check and see if you need to add negative keywords as phrase or exact match. … [Read more...] about Are You Making These 5 Mistakes When Importing From AdWords To Bing Ads?
Step 1: IMPORT bulk changes Step 2: SYNC (aka: upload/post) your updated campaign data and settings back to the central database to participate in auctions Step 3: DOWNLOAD campaign performance to Editor Step 4: VIEW performance data Step 5: Optimize improvement opportunities directly in Editor, or export them to a .csv file and use Excel to review performance and adjust campaign settings. … [Read more...] about Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
I’m sure you have extensive negative keyword lists set up across your PPC campaigns and often check through Search Term reports to find new ones to add in. However, do you keep an eye on any negative keyword conflicts that may crop up? If you don’t, using the Negative Keyword Conflict report is a great way to start fitting this into your regular account checks. … [Read more...] about Get your Bing campaigns in top shape for 2017