Bounce rate refers to the number of people who land on your website, take a quick look around, and subsequently leave. They never move to a second page. Now this isn’t necessarily a bad thing. One page website design is all the rage right now, so there isn’t always a second page to move to. Perhaps you just did such a bang up job of answering the user’s question, there was no need for them to continue searching on your website. More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
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The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was initiated by complaints from Google internet rivals Daum and NHN Corp. Android is the focus of the South Korean investigation if it is in fact the same one. Google said it was cooperating with both investigations. According to a statement provided to Bloomberg, “Argentina’s antitrust agency started investigating Google in November 2010 to determine if it holds a dominant position in the online search and advertising markets that could have an adverse effect on competition.” In addition, “The agency was considering an investigation into whether Google accepts payments in return for letting certain websites appear at the top of Internet searches,” reports Bloomberg. Unless they’re mistakenly discussing AdWords, the latter issue reflects a misunderstanding of Google’s algorithm and should go … [Read more...] about Argentina, South Korea Add To Google Global Antitrust Woes
Home > Blog > Advanced targeting using custom audience lists in Google Analytics 8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. 1. Google pre-packaged audiences Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
Google Shopping is one of the easiest ways for online retailers and e-commerce websites to get their product ads displayed for their shoppers to see and buy. A potential customer need only click on your ad, and they’re taken straight to your website, where they will hopefully convert and complete the purchase. Recently, Google set out to revolutionise the online shopping and introduced Shopping Actions to the world of online marketing by taking out the middle step of transferring your customer to your site. Encapsulated in a whole new facet of the search engine, Google Express is here to connect both businesses and buyers in a faster, much more convenient way. What is Google Express ? It’s in the name — Google Express helps people get their shopping done fast. In a nutshell, Google Express helps your customers shop effortlessly with a universal shopping cart and instant checkout services. Customers pay with the payment information provided in their Google … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google made 5 announcements. Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: 79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million … [Read more...] about This Week in Search: 5 Moves by Google!