More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to make sure that customer hears your message? … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
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The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was initiated by complaints from Google internet rivals Daum and NHN Corp. Android is the focus of the South Korean investigation if it is in fact the same one. … [Read more...] about Argentina, South Korea Add To Google Global Antitrust Woes
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
And voila — it did. According to Google, retailers on average saw an increase in total conversions at a lower cost, compared to running Shopping ads alone. Over six months, Target Express baskets for guest shoppers increased by 20%. Ulta Beauty saw a whopping 35% increase in average order value (AOV) since 2016. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Adds Title Tags to Image Search Results Starting this week, thumbnails in image search results on iOS and Android, as well as mobile browsers, will be accompanied by captions. These will consist of the page title where the image is published, which intends to assist searchers by adding more context to what the image is about. Google hasn’t provided any specifics about character limits, but it appears that image captions are cut off after roughly 35 characters. … [Read more...] about This Week in Search: 5 Moves by Google!