Unless you’re talking to tech geeks, SEO usually gets lumped in with genius-exclusive activities like coding or hacking. This makes sense, when you think about it, because, at one point, SEO was a little bit like hacking. Back in the good ol’ days, so-called “black hat” SEOs used to find creative ways to game the search engine system and manipulate low-quality pages into ranking at the top of Google’s charts. While search engines and user preferences have dissuaded many of these practices, there’s still a massive difference between good and bad SEO, and knowing which is which can make all the difference in your online presence. I’ve created a current, up-to-date guide on the major good and bad SEO tactics so you know what to do, and what to avoid, in your content creation — down to Google’s recent mobile penalty update. It’s true: even if you’re not purposefully creating keyword-stuffed content or pages crammed with … [Read more...] about An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do’s and Don’ts
Adding negative and positive fractions
In new numbers just coming out from AdGooroo, it looks like Microsoft is closing the gap on Yahoo in terms of advertiser share for the last quarter of the year, moving to a narrow three point difference (19.4% vs 16.4%) from a 17.6% gap in the third quarter. Also, in the report, it seems that Google was fairly aggressive in cranking up ad coverage while Yahoo stayed flat and Microsoft actually backed off on ad coverage, focusing on ad quality control and a more holistic search experience. Finally, AdGooroo is forecasting the strongest quarter ever for Google and Microsoft, while showing Yahoo as fairly anemic, probably due to advertiser’s doubts about Yahoo’s future. So, what does this have to do with user behavior? Well, it’s simple. As go the ads, so goes the user experience. And these shifts in the marketplace could be very indicative of correlated shifts in user experience. It seems like Microsoft is finally getting the message while, ironically, Google seems to … [Read more...] about More Ads = Better Ads = Better User Experience: Microsoft’s Success Formula?
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
In my post on table formatting, I demonstrated how to transform your static data into a simple yet sexy database in a matter of seconds. If you don’t know how to use table formatting, go read that post and then come back. Otherwise, your data will look like one of those housewives who goes to grocery store with curlers and a moo moo sporting red lipstick. Enough chatter. Let’s jump in. If you want to follow along, you can download the Excel file. (Just click the Download button in the upper-right corner of your browser window. Don’t ask me why Dropbox sticks it up there. Developers …) Standard Number Formatting You would think everyone would use number formatting; it’s so rudimentary. But I can’t tell you how many times I see decimals in charts that should be formatted as percentages or no thousandths separators (a pet peeve of mine) or two decimal places filled with 0’s because the number didn’t need decimals. These newbie mistakes are … [Read more...] about Easy And Advanced Uses of Cell Formatting in Excel
Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping. The PLA transition is now complete, and with holiday shopping in full effect, it’s worth taking a look at the evolution of the PLA transition, and more importantly, the impact of PLAs on the bottom line of big and small businesses alike. Before getting into some results and the impact on marketing efficiency, I received several comments in response to my last post surrounding how consumers behave within PLAs. Personally, I do not think of PLAs as ad placements like paid search because, unlike the ads in paid search, shopping results are not clearly labeled as ads. On a normal Google search engine results page, ads are clearly labeled as ads. Unless you click on the ‘Why these products?’ link in the upper right, in which case you will see: If there has been no significant visible transition to users, we can assume that user behavior within Shopping / … [Read more...] about Google’s Product Listing Ads: The Aftermath