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Every time you write a new post, you share it on the social web, right? Well, how’s that working for you? It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly. Today, I want to share with you the strategies I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge. Why is this important? There are 3 main reasons. You need to stand out: Facebook users share 2,460,000 pieces of content per minute. Don’t get lost in the sea of posts. People like people who are similar to them: Getting shared on social media exposes your content to your perfect audience – friends of your current audience. Shares may directly and indirectly benefit SEO: This is only going to increase in the future. Want your Twitter feed to look … [Read more...] about Get More Social Shares Without Annoying Readers

When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money? In today’s digital world, there are actually several ways you can create great content and promote it without having a huge budget – so let’s get to it! The All Powerful Blog Post It’s no secret that blog posts are one of the best ways to publish content that you can market to your followers and potential customers. The best way to utilize this amazing marketing platform while on a budget is to focus more on the subject matter of the blog posts themselves instead of focusing on how many posts you want to post per day/week. Trust me, nobody likes reading a one-paragraph blog post that was posted just for the sake of volume and getting some content on the site. This kind of posting is completely pointless and in no way helps you to build credibility with your … [Read more...] about Produce Great Content with a Small Marketing Budget

Search marketers are interested in print-based hyperlinks: traffic to my QR Codes: Are You Ready For Paper-Based Hyperlinks? post remains strong. So here’s an in-depth look at Microsoft’s entry into the 2D code wars, called Microsoft Tags. Microsoft Tags is based on a homegrown technology known as high-capacity color barcode (HCCB). The Microsoft Tag is definitely distinctive in nature, and has an American southwestern look about it. The platform allows you to use two, four or eight colored triangle in a grid matrix. The first tag, which is based on four colors and a five by ten grid matrix, encodes a URL link to my blog. The second tag uses just two colors – black and white. The second tag contains seven rows, though both contain the same information. As with QR Codes, Microsoft tags are meant to provide digital links between traditional printed media and digital content. To that end, Microsoft tag supports four basic content types: URLs, free text, vCards and a … [Read more...] about A Compelling Alternative To QR Code Hyperlinks

Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads, online ad design, interactive ad copywriting and so on. So, when you’re looking for new talent, unless you want to do the training yourself, you need to find candidates with prior experience. A quick scroll through LinkedIn or AngelList shows a common thread of agencies and businesses seeking out a “number-driven, passionate, creative and analytical individual with 3+ years of experience managing accounts.” The problem is that any motivated would-be marketing hire will claim to possess these skills. So what makes a candidate stand out? Top-notch PPC (pay-per-click) marketers need a diverse set of … [Read more...] about 5 non-traditional skills to look for in a PPC account manager

PageRank. If you do SEO or are involved with Google or search, you’ll come across this topic at some point. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank, designed for searchers and site owners alike. Google’s Definition: PageRank As Votes Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. Don’t like me speaking for Google? No worries. When Google talks about PageRank at its site, it often links to the Google Technology The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford … [Read more...] about What Is Google PageRank? A Guide For Searchers & Webmasters