One way to kick up your local search optimization game is through beefing up the local signal through images. There are a few techniques for doing this — read on for details. Incorporating images as part of your overall content mix is a good idea for search optimization in and of itself. Images can provide additional opportunities for keyword signals on a page, and they represent good opportunities for ranking in search results under Universal Search. But, if they’re also associated with places properly, they can convey additional location signals, helping a business and/or its website to be considered even more relevant for local searches. If you’ve explored around Google Maps for any length of time, you’ve probably noticed that there are quite a few images associated with local places in the interface. Google uses a few different methods for identifying image locations. If you geocode your images in some way, it gives Google and other search engines high … [Read more...] about A Guide To Geocoding Images For Local SEO
Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing in the right rail will be going away or changing. Any change in how search ads appear will have an effect on performance, but there’s no reason to panic. 1. If You Don’t Like It, Wait 5 Minutes And It’ll Change Search results change all the time. This particular change has been in the works for awhile, and it’s likely (if you are already managing search campaigns) you have begun to see the changes take effect in major categories. If you haven’t been structuring ads to include third-party reviews and site links, now would be a good time to get started. While Google may include three or four ads the top of the page, the main body of a search result already includes the additional links. These additions can effectively multiply a single search ad by a factor of four or five. What this means is that we … [Read more...] about 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
The day has come: Google has officially launched expanded text ads. The extra-long ads with double headlines began rolling out across devices Tuesday morning. The rollout comes along with the availability of device bidding and responsive display ads for native that were first announced at Google Performance Summit in May. Expanded text ads rollout begins As Sundeep Jain, who oversees text ads at Google, told the audience at SMX Advanced in June, existing standard ads will continue to run alongside expanded text ads (ETAs). As of October 26, 2016, however, advertisers will no longer be able to create or upload standard text ads. Google has not set a date when standard ads will no longer run with ETAs, but Jain noted advertisers should have sufficient time to test standard and expanded ad formats against each other to ensure they are properly using ETAs. In other words, the expectation is that advertisers will run A/B tests with standard and expanded text ads for a period. Expanded text … [Read more...] about Google expanded text ads are live, and device bidding & responsive ads for native roll out
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in. And on July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and one condensed description line of up to 80 characters. No matter how hard I try, I can’t get the numbers 25-35-35 out of my brain. I feel like Hurley from Lost. — Kirk Williams (@PPCKirk) July 22, 2016 As we’re in uncharted territory, there’s sure to be lots of testing to come. In the announcement over at Google, it was reported that tests have shown that “some advertisers have reported increases in click-through rates of up to 20 … [Read more...] about So we have 45 more characters in AdWords text ads… Now what?
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through to leverage paid search. Though most are familiar with the FDA’s role in deciding which medications are approved for use, many are not aware that it also oversees advertising for prescription drugs. The United States is one of the few countries that allow direct-to-consumer advertising for pharmaceutical drugs, and the FDA plays a key role in making sure any type of advertising by pharmaceutical brands is accurate and not deceptive. It also ensures that any claims made are backed up with information about the potential side effects or risks. For an SEM campaign to be launched, a strict set of rules must be followed. Many of the rules come from the FDA’s guidance on Reminder Ads, … [Read more...] about The essential guide to pharma SEM