Co-opitition is a fairly common occurrence in the local search biz. A lot of the big yellow pages publishers have access to a lot of advertisers but they don’t always have the right mix of traffic. While it’s no small feat to sign up a dentist in Pleasanton, CA, it’s just as hard to get traffic to your site from the relatively few people each month in Pleasanton who are searching for a dentist, even if you have 20 million monthly visitors to your site. So if you’re sitting on a few million in ad spend you have to go out and buy the traffic, usually from your competitors. And your competitors often have the opposite problem—they get lot of traffic to “dentists in Pleasanton” pages but no advertisers. So they will gladly take your ads if the price is right, and sometimes even if it isn’t, because $0.10 is better than $0.00. But with the increasing competition in local search it is not so easy to figure out who has the traffic you need any … [Read more...] about Where Is The Competitor To AdSense In Local Search?
How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a big publisher, Google — which preaches “data liberation” — doesn’t say. But thanks to an anti-trust investigation in Italy, Google may share how much it keeps. At least, that is, to Italian newspaper publishers. It’s a simple enough thing to provide. Google brokers ads for web sites, keeping some of what an advertiser will spend for itself. Imagine that an advertiser agrees to pay $1 per click for an ad distributed through Google’s AdSense network. Google might pay publishers carrying that ad 90% of the amount — or 75% — or 50% — or whatever it decides. Publishers themselves aren’t told how much is kept. Potentially, this makes it possible for Google to keep back more money for itself in rough times, as an easy way to boost its bottom line. Google’s incredibly hypocritical in its failure to disclose its AdShare … [Read more...] about Google May Finally Disclose AdSense Split … If You’re An Italian Newspaper, That Is
Hello, AdSense publishers and partners! In this article, I’ll answer your questions relating to the proper use of AdSense ad implementations and content. I’ll also provide some basic tips and links to best practices. Editor Note: Want to learn more from John? Attend SEJ Summit NYC Nov. 2 to see him live and ask him more questions about AdSense. (A) The policies are certainly not arbitrary. The policies are put in place after careful consideration, and they are applied evenly across our network. In general, our policies are driven by user experience and advertiser demand. Our network is high-quality, due to our high-quality publishers, as well as our high-quality advertisers. To have high-quality advertisers, we must create and enforce policies, which are designed to provide an environment for a clean, family safe ad network, where advertisements will not appear next to content that will embarrass their brand on publisher sites. In our network, our publishers are obligated … [Read more...] about #AskTheAdsenseGuy: AdSense Policies & Reinstatement
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page. Old Policy vs. New Policy Using the WayBack Machine, you can see that the policy once read as follows: “Currently, on each page AdSense publishers may place:– Up to three AdSense for content units– Up to three link units– Up to two search boxes Publishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom sized ad with comparable dimensions.” Now, you can see in Google’s current ad placement policies that the ‘ad limit per page’ section has been removed. It has been replaced with a section titled ‘valuable inventory’, … [Read more...] about Google Removes AdSense Ad Limit Policy: Reasons Behind the Change
Hello, AdSense publishers and partners! In this article, I’ll answer questions relating to the proper use of AdSense ad implementations and content. I’ll also provide some basic tips and links to best practices. Additionally, I’ll provide more context on the European Union privacy directive that went into effect in July 2015. What are some practical solutions for publishers to use AdSense correctly? Publishers play a crucial role in delivering a good ad experience. Here are some relevant best practices designed to remind publishers of ways that they can improve the ads experience on their web properties: Double and triple check implementations to verify that your sites don’t contain any programming errors, adhere to AdSense policies, and display correctly across different browsers and platforms. For mobile devices, plan your layout carefully to accommodate for limited screen size. Avoid placing ads close to clickable content to prevent accidental clicks. See … [Read more...] about Google’s John Brown on AdSense Install & Content