So when search was invented, like when Google was invented many years ago, they wrote heuristics that had figure out what the relationship between a search and the best page for that search was. And those heuristics worked pretty well and continue to work pretty well. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Advance google search
Machine Learning can be used wherever Google has to assign labels or comments to data, and/or has to run clustering, which would be too laborious manually. Up to now, the use of Machine Learning in Google Search has only been confirmed by RankBrain. However, I can also imagine Machine Learning already being used for the clustering of documents in the indexing process. If you would like to know more about Google, AI, and Machine Learning, I recommend my article, Significance of Machine Learning, AI & RankBrain for SEO & Google (German), with interesting opinions from respected colleagues like Markus Hövener, Kai Spriestersbach, Marcus Tober and Sebastian Erlhofer. … [Read more...] about Machine Learning’s Role in Google Search
Related A Google search using the modifier related: is an easy way to see pages that are similar to the one you’re interested in. This search operator is helpful for SEO purposes because it will generate a list of websites similar to yours or your competitors’. You can get a list of sites that might be your competition. You can then use their sites to create strategies for how to improve or build upon what they already have. Use this modifier with a URL. For example: the search related:Google.com comes up with Yahoo, Bing, Yahoo Search, HotBot, and DuckDuckGo as the first five hits – five search engines similar to Google. … [Read more...] about 10 Google Search Operators Every SEO Should Know
There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. The chatter is not as significant within the SEO community as with the Google Medic Update but many of the tools are showing signs of an Google update too. … [Read more...] about Google Search Algorithm Update Starting On August 22
The reason I am covering it is because after about five days of hearing this chatter, it is still going on. Most of the tools show normal volatility but some are a bit off the charts. It can be that a lot of people are already taking it easy before the holidays and are not noticing the changes on their site, thus not chatting about it in the SEO communities. Or it can also mean that very few sites are impacted by whatever is going on. … [Read more...] about Limited Chatter: Google Search Algorithm Update This Week