Question more practical for auto advertisers... How has or will machine learning improve Google search as it relates to our industry?Search is a great example of a situation where you have some (could not hear) input and design elements and the relationship between those two things is not too super obvious. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
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Machine Learning can be used wherever Google has to assign labels or comments to data, and/or has to run clustering, which would be too laborious manually. Up to now, the use of Machine Learning in Google Search has only been confirmed by RankBrain. However, I can also imagine Machine Learning already being used for the clustering of documents in the indexing process. If you would like to know more about Google, AI, and Machine Learning, I recommend my article, Significance of Machine Learning, AI & RankBrain for SEO & Google (German), with interesting opinions from respected colleagues like Markus Hövener, Kai Spriestersbach, Marcus Tober and Sebastian Erlhofer. … [Read more...] about Machine Learning’s Role in Google Search
Info Using the info: modifier will give you search results that provide information about the desired website, person, or company. The info: operator narrows search results down to only show information such as About Us sections, news stories, biographies, etc. about the desired search term instead of other content. For example, a search for info:Social Media Examiner will come up with the website, contact page, staff info, Wikipedia page, and Facebook page as the first five hits. The same search without the info: operator only comes up with the company’s website and social platforms. … [Read more...] about 10 Google Search Operators Every SEO Should Know
It is not clear if this is a tweak or change to the August 1st update we named the Medic update or if this is something brand new and unrelated to core search. Google has not yet commented on it and I am not sure if they would comment. I know they were asked by some SEOs already. … [Read more...] about Google Search Algorithm Update Starting On August 22
The reason I am covering it is because after about five days of hearing this chatter, it is still going on. Most of the tools show normal volatility but some are a bit off the charts. It can be that a lot of people are already taking it easy before the holidays and are not noticing the changes on their site, thus not chatting about it in the SEO communities. Or it can also mean that very few sites are impacted by whatever is going on. … [Read more...] about Limited Chatter: Google Search Algorithm Update This Week