It was not 100% clear if he was talking about just training the models or if it directly impacts the live search results. It might just be used for building new models later based on the feedback they get back from these models. Google has time and time again said that they do not use click data for ranking purposes because it is too easy to spam and too noisy. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Advanced google searching
Structured Data as Human-Verified Training Data for Google’s Algorithm Another example of how Google is increasingly trying to operate independently from webmasters is the rel-authorship markup. To my mind, this markup had only one purpose for Google: the identification of patterns that are used for particular types of entities. The information and mark-ups were created or populated by people (primarily SEOs and webmasters) and were therefore verified training data that Google could feed into their Machine Learning algorithms to create model groups for authors according to these patterns. … [Read more...] about Machine Learning’s Role in Google Search
Related A Google search using the modifier related: is an easy way to see pages that are similar to the one you’re interested in. This search operator is helpful for SEO purposes because it will generate a list of websites similar to yours or your competitors’. You can get a list of sites that might be your competition. You can then use their sites to create strategies for how to improve or build upon what they already have. Use this modifier with a URL. For example: the search related:Google.com comes up with Yahoo, Bing, Yahoo Search, HotBot, and DuckDuckGo as the first five hits – five search engines similar to Google. … [Read more...] about 10 Google Search Operators Every SEO Should Know
It is not clear if this is a tweak or change to the August 1st update we named the Medic update or if this is something brand new and unrelated to core search. Google has not yet commented on it and I am not sure if they would comment. I know they were asked by some SEOs already. … [Read more...] about Google Search Algorithm Update Starting On August 22
There could have been another update over the weekend, possibly links based, I’ve seen a bit of chatter. Saw an huge drop off in conversions yesterday. Wondering whether it was the Christmas break or the lead up to more roll outs. Normal Traffic and SERPs positions.Something very fishy is going on now. Today we have experienced a fall in good amount of traffic.Me too, after 12 hours I was only at 15% of average but at this time of year this is normal for me however I wasn't expecting it to happen until this weekend ... People's Xmas works holidays seem to be getting longer! I am witnessing a 15-20% drop across all my sites since Friday. Still continuing. There goes December too.I have also observed the same but can't find exactly what is the update. Searched a lot on Google and found some broad core algorithm is there.One of my clients who experienced a huge traffic drop post Medic Update (traffic drop of about 150%!) has had a big uptick in the last 2 days. More importantly, his … [Read more...] about Limited Chatter: Google Search Algorithm Update This Week