In August, the Official Google Blog announced an upgrade to Google’s infrastructure code-named Caffeine, aimed at making the search engine faster, and Google opened the system up for testing to people who might want to provide feedback. An interview with one of the developers behind the upgrade described it as an upgrade to the Google File System. While looking around the US Patent Office assignment database this morning, I noticed a number of new patents and patent applications assigned to Google on November 18, 2009, originally granted to startup MetaRAM. If a search engine wanted to seriously upgrade its capabilities, it might do more than upgrade its software. It might also upgrade the hardware that it uses. The technology detailed in the MetaRAM patents could potentially transform Google’s computing capacity dramatically. I have no idea if Google’s Caffeine upgrade also includes a memory upgrade at this point, but I suspect that the MetaRAM patent assignments … [Read more...] about Google to Upgrade its Memory? Assigned Startup MetaRAM’s Memory Chip Patents
Advanced semiconductor engineering
Last July, a Google Blog post titled More Wood Behind Fewer Arrows announced the closing of Google Labs, where a number of experimental projects taking place at Google were available for the public to explore and try out. Many of those projects sprouted out of Google’s 20 percent time approach, where engineers are encouraged to spend one day a week, or 20 percent of their time, working on projects that aren’t necessarily part of their job description. Amongst those projects starting out as 20 percent time projects are Gmail, Adsense for content, Orkut, and Google Suggest. We’ve been told that the 20 percent initiative isn’t going away, but Google seems to be growing a little more secretive. When Eric Schmidt stepped down as CEO of Google, and Larry Page took over that role, Co-Founder Sergey Brin’s position of the company was redefined as well, and we were told that he would be in charge of “special projects” at Google. A New York Times article … [Read more...] about Is Google Aiming at Building Faster Networks and Data Transmissions?
First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by advances in artificial intelligence (AI). Given that our industry exists thanks to these waves of innovation and that automation — a top trend in PPC for 2017 — can be driven by AI, how might things change for us during this next wave? And what risks do we face when we start to use far more automation without knowing the extent of its abilities? I will explore all of this and propose a way for our industry to add a layer of transparency to automation tools to prevent campaigns from suffering at the hands of bad robots. A primer on artificial intelligence and its methods Before explaining how AI pertains to online marketing, it may be helpful to clarify what some of the buzzwords related to AI mean. Artificial intelligence AI at its simplest is when a machine can solve a problem that we perceive as something that … [Read more...] about How artificial intelligence drives PPC automation