Facebook says FBX is better suited for advertisers with a large catalog of products and multiple audiences, while the website and mobile app custom audience feature is a good fit for businesses that “don’t typically work with third parties.” … [Read more...] about Facebook To Roll-Out New Website & Mobile App Custom Audience Feature
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Please notify Andy Favell with any examples of websites that use contextual relevancy in innovative ways. The origin of the mobile marketing mantra “Right message, right person, right place, right time” is uncertain, but I first heard it used by Paul Berney, mCordis. Disclaimer: Andy Favell has undertaken contractual work for both Afilias and mCordis, in the past. … [Read more...] about When will responsive websites respond to user context?
Growth prospects are things that are really tangible. Growth prospect would be “I just got approval with this new vendor to add five hundred more ski lifts to my site.” That’s a growth prospect right there. Or, the business has actually been growing fifteen percent year over year for the past three years. That’s a growth prospect because there’s reason to believe that’s going to be there. Or “I have an email it’s a fifty thousand people and I’ve never really actually try to sell through that email list.” There’s a growth prospect. … [Read more...] about #MarketingNerds: Art of Buying and Selling Websites
5. Remarketing Lists for Search Ads (RLSAs) Most marketers know that Remarketing is a great complement to SEO, social, paid search and other tactics that drive traffic to your site, as it allows you to reconnect with people who showed an interest, but then left – by showing targeted display ads as they check their email, surf the web, or watch YouTube videos, etc. … [Read more...] about 5 Google AdWords Updates from 2013 to Master in the New Year
Start looking at becoming a personality or entertainer when you are writing—especially on your landing pages. Look at items like the Five Top Personality Aspects from 16 Personalities Theory Take your data through a scrub! Understand the complete picture. Which emotions are present for each segment you are focusing on marketing to. Find your voice online. Make it more about your personality and the qualitative data you take in rather than bland data. Measure everything you are writing or sharing online. Start making funny comments and mentioning others in them. Engagement on networks such as LinkedIn will jump out at you. You will notice an increase in requests and shares. Find data to support your points. When you are offering case study-type information, make more recalls to data from third-party trusted sources. Follow Search Engine Journal and me on Twitter so we can catch @mashable and @jeffbullas … [Read more...] about Gain Colossal Audience Using New Traffic Sequence