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Profile data – information that has been volunteered e.g. delivery address. Profile data – data that has been collected through behavior on previous visits e.g. pages viewed, shared. Device used. Geolocation – if shared. Mobile network. WIFI network – e.g. home, office, on-site. Motion and direction – walking, commuting. Time of day – e.g. lunch time, following a TV ad. Search terms used if arriving from a web search. Referral site (or app) – where did they arrive from today (and previous visits). QR codes scanned (particularly if unique to a product or place). Interaction with web ads (what, where, when). Click though from email newsletter. Click though from social media post. … [Read more...] about When will responsive websites respond to user context?
From other standpoints—let’s say that you’re in the negotiation as a seller—be mindful of deadlines. If you have a buyer who’s just constantly moving the goalposts, that could be a warning sign. If they want you to have an overly complex deal, that can be a warning sign that they’re just trying to take you for a ride. If they’re doing something like not telling you what their offer is and just keep pushing that off, that could also be a warning sign. … [Read more...] about #MarketingNerds: Art of Buying and Selling Websites
Location-based bid management is a geotargeting feature that gives you greater control over state, city or area code targeting. You no longer have to set up a separate campaign for each one, but can adjust bids based on location using positive and negative modifiers, ie.: +15% in New York, or -25% in California. Find this feature under Settings > Locations > Edit Locations. … [Read more...] about 5 Google AdWords Updates from 2013 to Master in the New Year
When you understand an audience well enough to answer their questions, you can begin to market to them. This is when they start entering your sales funnel. This is what makes the gated content become a reasonable expectation. You should expect some people that want to become part of your tribe to subscribe. Marketing is not promotion any longer. Marketing is answering your audience’s questions. … [Read more...] about Gain Colossal Audience Using New Traffic Sequence