MakeMyPersona.com:This tool is powered by HubSpot, which easily generates a document of your buyer persona after completing the step-by-by guide wizard. UpCloseandPersona.com: B2B marketing strategist Ardath Albee developed this free buyer persona tool, which also includes resources and helpful tips. UsersBox.com: Usersbox claims to be “the first persona profiling service aimed to assist you in getting to know your target audience.” With this knowledge, you can focus on the parts of your product or service that your audience would enjoy the most. Seeker.com/target/personas: This tool can help you discover everything from demographics to consumer interests to which devices they frequently use so you can effectively target your particular audience. Google Analytics: Using user behavior metrics like geography, device, and if enabled, Google’s own demographic data, you can build personas of your existing audience. … [Read more...] about Mastering Social Media for Big Brands
Advertisers focus on selling a brand image
The Audience’s Point Of View For the audience of nearly 100 million daily active users on Snapchat who grew up with the Pokemon-driven “Gotta Catch Em’ All” mentality, this diverse mix of Snapchat-created, community-submitted and now brand-driven geofilters adds new tools for anyone who wants to customize their messages and stories. … [Read more...] about Are Branded Geofilters The Future Of Advertising On Snapchat?
Custom page on Amazon with different products that you want to sell.Brand or Store page that can be created on Amazon to represent your brand or store.Sponsored Brands campaigns can be a powerful tool to target similar products and take market share away from your direct competitors. … [Read more...] about Amazon Advertising Options Guide: What Marketers Need to Know
Outbrain – Content amplification Now that you’ve done all this research and gained critical insight, it’s time to release compelling content. The harsh reality is that putting together quality content for SEO requires a lot of time and resources. And that just gets you started – it’s even more difficult to get your audience to consume it, trust it, and act on it. … [Read more...] about Five tools to help you build a content-focused SEO campaign
Pressure test the metrics you are using This is a big one for local. So many brands view success of online marketing as online sales. However, it just isn’t that simple. Many consumers want to transact in person and an online sale just doesn’t that into account. Now the industry hasn’t figured this out yet, but it is no different for TV and other offline channels and billions of dollars still go to those channels. Why? Because they work and people know it in their gut or from their own experiences as consumers. … [Read more...] about Why local matters, even for national advertisers