Mike Kilinski attended the annual Think Auto Google event in Toronto, Canada last week at that event, the head of Google Brain in Canada said that Google now uses click data for rankings. He said Google looks to train their AI models when "someone clicks on a page and stays on that page, when they go back" and so on.It was not 100% clear if he was talking about just training the models or if it directly impacts the live search results. It might just be used for building new models later based on the feedback they get back from these models. Google has time and time again said that they do not use click data for ranking purposes because it is too easy to spam and too noisy.But here we have someone at Google supposedly saying they do. Here is the audio recording Mike grabbed: Your browser does not support the audio element.Here is the transcript:Question more practical for auto advertisers... How has or will machine learning improve Google search as it relates to our … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
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share tweet share pin it e-mail share What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. This article is the last in my series on Machine Learning. The previous Unwrapping posts can be found here: Part 1: How Google Interprets Search Queries Part 2: It’s All Semantic For Google Search Part 3: How Does Google’s Knowledge Graph Work? Unwrapping the Secrets of SEO As discussed in the article, The Semantic Web (German), systems based on the innovations of Web 2.0, which make information identifiable, categorizable, measurable and sortable according to context, are the only way to get on top of the flood of information and … [Read more...] about Machine Learning’s Role in Google Search
Danny Sullivan put it well in his Yahoo & Google Together Again In New Search Deal. This month, Yahoo said they reached an agreement with Google to have Yahoo Search powered, in part, by Google search and Google ads. You can read it in their investor report: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products. Didn't we see signs of this in July? We did, Yahoo confirmed they were testing Google search results over Bing powered search results. In Danny's article, he goes through many of the facts, what ifs and so on. In the transcript of the earnings call, Marissa Mayer added: In addition, today I'm pleased to announce that we have signed a three-year partnership with Google to bolster our search capabilities. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Search engine marketing and display advertising are some of the best ways to reach your audience in a target market.In a way, this is more appealing to brands and website owners doing (or hoping to do) businesses in multiple countries considering the fact that you can begin advertising in new and different markets in a short period of time with small or no changes to the website.It is also great that the advertising service providers you use now for your home base, such as Google and Bing, can easily expand your reach using the same account.The thing to remember is that in some countries, you would want to also want to advertise with locally popular search engines to maximize the reach.If you are targeting the Asian market, you would want to consider advertising through one or more of the below search engines portal sites. They are:While you do not need to have a completely localized website to advertise through them, you should at least have the landing pages in the local language and … [Read more...] about A Quick Guide to Non-Google Search & Display Ads in Asia
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way it does on Google.com. To target users searching on these partner sites, advertisers need only check a box in campaign settings to “include search partners.” However, AdWords advertisers have long pined for a bid modifier to adjust bids for Google’s search partners, as the value of this traffic is often very different from that of clicks that come from users searching on Google.com. At the very least, it would be helpful if Google would allow advertisers to exclude specific search partners (as Bing Ads does). While calls for additional functionality haven’t yielded results just yet, it hasn’t kept us from analyzing how these search partners are performing relative to Google.com. We’ve dissected the numbers to understand how performance looks for brand … [Read more...] about Google Search Partner Network: Friend Or Foe?