Mike Kilinski attended the annual Think Auto Google event in Toronto, Canada last week at that event, the head of Google Brain in Canada said that Google now uses click data for rankings. He said Google looks to train their AI models when "someone clicks on a page and stays on that page, when they go back" and so on. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Advertising on google search
Structured Data as Human-Verified Training Data for Google’s Algorithm Another example of how Google is increasingly trying to operate independently from webmasters is the rel-authorship markup. To my mind, this markup had only one purpose for Google: the identification of patterns that are used for particular types of entities. The information and mark-ups were created or populated by people (primarily SEOs and webmasters) and were therefore verified training data that Google could feed into their Machine Learning algorithms to create model groups for authors according to these patterns. … [Read more...] about Machine Learning’s Role in Google Search
In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Google in AsiaSo far in this article, I’ve highlighted the local search engines as a way to reach the audiences in China, Korea, and Japan. But that doesn’t mean that Google is not a big player in those markets. … [Read more...] about A Quick Guide to Non-Google Search & Display Ads in Asia
For desktop and tablet devices, CPC is 32 percent and 29 percent lower, respectively, on partners than Google.com compared to conversion rate being 40 percent lower on both devices. These figures are close enough that the overall return on ad spend isn’t far off for the median advertiser, and some advertisers do see search partner return on ad spend greater than that of Google.com. … [Read more...] about Google Search Partner Network: Friend Or Foe?