Question more practical for auto advertisers... How has or will machine learning improve Google search as it relates to our industry?Search is a great example of a situation where you have some (could not hear) input and design elements and the relationship between those two things is not too super obvious. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Advertising on google search
This is also apparent in the Knowledge Vault project. The Knowledge Vault was unveiled by Google in 2014 as an inactive development project that was supposed to make use of web crawling, Machine Learning, structured and unstructured data, to build up the largest knowledge database in the world. In addition, there is to date no information on whether and how far Google already actively uses this database. But I hypothesize that the Knowledge Graph already obtains information from the Knowledge Vault. More on this can be found in the article, Google “Knowledge Vault” To Power Future Of Search. … [Read more...] about Machine Learning’s Role in Google Search
In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Google in AsiaSo far in this article, I’ve highlighted the local search engines as a way to reach the audiences in China, Korea, and Japan. But that doesn’t mean that Google is not a big player in those markets. … [Read more...] about A Quick Guide to Non-Google Search & Display Ads in Asia
For desktop and tablet devices, CPC is 32 percent and 29 percent lower, respectively, on partners than Google.com compared to conversion rate being 40 percent lower on both devices. These figures are close enough that the overall return on ad spend isn’t far off for the median advertiser, and some advertisers do see search partner return on ad spend greater than that of Google.com. … [Read more...] about Google Search Partner Network: Friend Or Foe?