Question more practical for auto advertisers... How has or will machine learning improve Google search as it relates to our industry?Search is a great example of a situation where you have some (could not hear) input and design elements and the relationship between those two things is not too super obvious. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Advertising on google search
Machine Learning can be used wherever Google has to assign labels or comments to data, and/or has to run clustering, which would be too laborious manually. Up to now, the use of Machine Learning in Google Search has only been confirmed by RankBrain. However, I can also imagine Machine Learning already being used for the clustering of documents in the indexing process. If you would like to know more about Google, AI, and Machine Learning, I recommend my article, Significance of Machine Learning, AI & RankBrain for SEO & Google (German), with interesting opinions from respected colleagues like Markus Hövener, Kai Spriestersbach, Marcus Tober and Sebastian Erlhofer. … [Read more...] about Machine Learning’s Role in Google Search
Thanks a lot. I have two. First, for Marissa, I wanted to just ask about the Google agreement. The deal is non-exclusive. It sounds like Yahoo! has the discretion as to which of the ad services it uses to monetize search queries. So can you just, for our benefit, walk us through the mechanics of how Yahoo! determines which of the queries are monetized by Microsoft, by Google, by Yahoo!? And then just broadly, how much do you think that this deal, this agreement could potentially improve search monetization?Marissa A. Mayer - President, Chief Executive Officer & Director … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Google in AsiaSo far in this article, I’ve highlighted the local search engines as a way to reach the audiences in China, Korea, and Japan. But that doesn’t mean that Google is not a big player in those markets. … [Read more...] about A Quick Guide to Non-Google Search & Display Ads in Asia
For desktop and tablet devices, CPC is 32 percent and 29 percent lower, respectively, on partners than Google.com compared to conversion rate being 40 percent lower on both devices. These figures are close enough that the overall return on ad spend isn’t far off for the median advertiser, and some advertisers do see search partner return on ad spend greater than that of Google.com. … [Read more...] about Google Search Partner Network: Friend Or Foe?