Advocate search engine
ComScore’s announcement in early July that Baidu had become the second largest global search engine caused a fair bit of chatter in the industry as well as getting the attention of global marketers. ComScore further reported that Baidu had more than 8 billion searches and 145 million unique visitors in June meaning Baidu’s market share in China is nearly 76% to Google China’s 19.8 percent. After this announcement, and the recent changes announced by Baidu, those of us with connections in China received a flood of calls and emails from agencies and companies asking how they can get in on this massive opportunity to connect with China’s 338 million online users. This escalated interest in reaching China, as well as the recent improvements to Baudi’s platform prompted me to take a new look at Baidu and to answer the most frequent burning questions being asked by curious advertisers. Everything is in Chinese so how do I advertise? Advertising in Baidu now is … [Read more...] about How To Get Into Baidu, The World’s 2nd Largest Search Engine
Every day in every way, you can become a better search engine marketer. Here are some resolutions to start 2011 off right! Stop Making Poor Mobile Choices There are still many search marketers out there who are running the same desktop search campaigns in mobile. Remember when you did that for content targeting five years ago and how well that turned out? Now is the time to make healthier search engine marketing choices. Run separate campaigns for desktop search and for mobile. Mobile search and desktop search campaigns don’t have the same conversion rate, so you will definitely want to have different bidding strategies. Also, the mobile context differs from desktop, you might want to have an ad that provides an address, phone number, or directs visitors to a more optimized web experience, or promotes a mobile app. Running separate, optimized mobile campaigns is more efficient on all these fronts. I see lots of dumb money in the mobile search space right now, many marketers are … [Read more...] about 3 New Years Resolutions For In-House Search Engine Marketers
With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year. When marketing teams get back from the New Year’s weekend, you can be sure that new found vigor and excitement will be in the air. For B2B search engine marketers, it’s time to seize the opportunity. Here are five resolutions top of mind on my list for 2012, and recommended for other B2B search engine marketers as the new year begins. Track More Leads 2012 is the year to stop working with blinders when dealing with Web traffic reports and evaluating the effectiveness digital marketing channels. Replace email addresses with contact forms Create lead generation forms and landing page summaries for value-added content initiatives Consider layering in call-tracking solutions, particularly when a larger percentage of business development inquiries will ultimately come through offline means Layer in conversion tracking from Web … [Read more...] about 5 B2B Search Engine Marketing Resolutions For 2012
Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards,” we’ve added more categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon hearing that we were planning to add two new categories for In-House SEO and SEM Team of the Year in the 2016 Landy Awards lineup, Jessica Bowman, search industry veteran and expert corporate SEO trainer, jumped at the chance to participate as a judge. Bowman regularly runs in-depth workshops for enterprise search marketing professionals in conjunction with our SMX conference series, with upcoming In-House Exchange events in Seattle and New York City. While the focus of Jessica’s work is on helping in-house teams succeed, she sees the Search Engine Land awards as a valuable program for independent consultants and digital marketing agencies serving clients from large to small. Bowman says internal teams at … [Read more...] about Why should you enter the 2016 Search Engine Land Awards?