Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the … [Read more...] about Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’
On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up … [Read more...] about Google Teases April 22 AdWords News, More Than 10 Announcements Coming
Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free … [Read more...] about AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! … [Read more...] about Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it would be fun to take a quick trip down memory lane…. The Biggest AdWords Apocalypse That Never Happened? Ever since Google announced Enhanced … [Read more...] about New Data Suggest AdWords Enhanced Campaigns Actually Work
Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the … [Read more...] about Google AdWords to break up tablet & desktop and enable a mobile base bid
It’s important to put your best foot forward. If you’re at a job interview, you’re going to try to say the things that hiring managers generally like. How do you know what other people like? You use data gathered through your entire life up until that point … [Read more...] about The Inside Scoop On AdWords Ad Rotation
I’m a huge advocate for dynamic ad copy. Between Dynamic Search Ads, dynamic remarketing, ad customizers, and even dynamic keyword insertion, making ads stand out needs to be a part of your strategy. Most importantly, I’ve seen great results from dynamic copy. For … [Read more...] about Gauging The Impact Of The AdWords Countdown Customizer
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to … [Read more...] about So we have 45 more characters in AdWords text ads… Now what?
In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent … [Read more...] about The dust has settled on AdWords expanded text ads. What now?