Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your blog, you’ll get a commission. Especially if your site has many visitors and high credibility, you’ll have a good chance that your audience is willing to follow your recommendations. Still, it’s definitely a good idea to give some thought to how you implement affiliate marketing on your site. For instance, do you write blog posts to promote affiliate products, or create seperate pages? And if you choose the latter option, what’s the best way to do that? Let’s discuss in today’s Ask Yoast! Davide Roccato emailed his question on the subject: I want to create a number of landing pages on my news blog, targeted for affiliate marketing. What’s the best way to do this from an SEO point of view? Should I create … [Read more...] about Ask Yoast: Creating landing pages for affiliate marketing • Yoast
Affiliate landing page examples
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive and emotional responses to marketing stimuli. It seeks to learn why consumers make the decisions they do and what part of the brain our decisions stem from. In this article, I’ll cover several brain “shortcuts” and discuss ways to successfully implement them on PPC landing pages. As an extra bonus, many of the pointers can also be used on primary website pages, too. Why Are Brain Shortcuts Important? The answer stems from our reptilian brains – the part of the brain responsible for survival and that’s the most powerful and oldest of our coping brain functions. It is … [Read more...] about 3 Neuromarketing Considerations For Landing Page Optimization
Marketers generally create landing pages for pay-per-click campaigns or otheradvertising campaigns. So, why not create them forsocial media sites? Granted,it may seem impossible because it is hard to change the layout of your blog orwebsite just for visitors from like Digg,Netscape, andStumbleUpon. However, you canmake it so that if a visitor came from a social site, they would see a differentdesign. Let’s take Search Engine Land as an example to explore this possibility.Here are things from the current design that you might remove for any visitor coming from a social media site: 1. Advertisements Visitors from social media sites generally hateadvertisements. They usually aren’t going to click on them either, so there is nopoint in having them unless you have CPM-based advertisements. By not showingads to social media visitors, it will also seem like you aren’t making money,which is usually good, because many of these visitors don’t like websites makingmoney … [Read more...] about How About Landing Pages For The Social Media Visitor?
If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local search queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed opportunity to further build local search relevance and rankings. Each brick-and-mortar location presents an opportunity to highlight information that is specific to the store and its surrounding area. It also gives you the potential to outrank other local directory/profile sites such as Yelp, … [Read more...] about Optimized store landing pages: An important part of local search strategy
In my last column here on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process for finding link opportunities that I didn’t cover is competitor backlink analysis. Competitor analysis is fundamental to creating a link-building campaign. You’ll learn which tactics are securing links for the competition, which pages are driving search traffic, anchor text distribution, the competitive landscape and more. Solid competitive analysis provides: niche insight: linking environment, competitive landscape, potential link opportunities; competitor tactics: sponsorships/partnerships, blogger outreach, affiliate marketing, guest posting and so on; and content analysis: competitor strategies, popular topics and formats, content gaps. In this post, I’ll walk through competitor analysis, using a running example to highlight the important information you can learn by checking your competitors’ backlinks, … [Read more...] about Search competitor analysis: backlinks, keywords and pages