This is certainly something retailers will want to bear in mind as they craft product pages and select images. … [Read more...] about What does Google AMP mean for ecommerce?
Age does matter
Yeah, that means it may be a while before you get to the other products, but that’s okay. Better to have a single topic optimized to the hilt than to have 30 topics barely optimized. Why? Because by optimizing out the entire topic, you’re giving the search engines exactly what they want. Not only will you rank for hundreds of keyword phrases, you’ll also dominate for that topic. With one topic fully optimized, you’re ready to move on to the next. … [Read more...] about Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Advanced AdWords features can work amazingly, and trying out the AdWords Product Team’s latest invention is always fun. No advanced feature, however, can save you from bad account structure. In this age of dynamic site extensions, RLSA, and complex day-parting, AdWords success is still very dependent on proper organization of queries, landing pages, bids, and ad text. Until you get that stuff right, everything else is a distraction! … [Read more...] about Why Account Structure Matters For Every AdWords Account
Powerful keyword research tools that can help automate and speed up many repetitive processes include Google Keyword Tool, Market Samurai, Google Insights for Search, and Google Trends (that can help reveal seasonal and other trends). Analytically reviewing the consolidated data they throw up puts into startling relief many hidden opportunities just waiting to be exploited. … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?