Age does matter
Defining Shareability: Why Does it Matter? Put simply, “shareability” is the potential of a given piece of content to be transmitted, or shared, by a third party. Usually this manifests as a reader sharing a piece of content on their personal social media profile for more people to see, but there are many similar forms of redistribution, and a piece of content’s “shareability” determines how likely it is for such instances to occur. … [Read more...] about What Makes Content Shareable & Why It Matters for SEO
For example, a keyword research for “acrylic nails” reveals a lot of different intents. Most searchers using that core term are looking for acrylic nails. No surprise there. But some are looking for designs, glitter, supplies, tips, kits, powder, polish, brushes, art and primer. The first thing to note here is that we’re likely not going to produce a page focused on all of these keywords. It’s just too broad. … [Read more...] about Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
When we create ad groups at 3Q Digital, we put our best queries into Single Keyword Ad Groups, or SKAGs (technically, they should be SQAGs — Single Query Ad Groups, but that doesn’t sound as good). An ad group with 25 or 50 keywords in it is only useful as a testing ground to help you discover which queries are winners (and should go into SKAGs) and which are losers (and should be negative matched across all campaigns). … [Read more...] about Why Account Structure Matters For Every AdWords Account
By optimizing your website’s framework or theme and sectioning it into a perfect ‘keyword-‘ and ‘user-psychology’ driven blend, the simple act of publishing an article inside a sub-category like “Hotels Norway > Hotels Oslo > Budget Hotels” will give you additional advantage from Google’s ranking algorithm for related keywords like ‘Hotels Norway’ or ‘Hotels Oslo’ that make up the ‘breadcrumb trail’ leading to the actual content which is only about ‘Budget Hotels’. … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?