Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer! Andrew, we've been bumping into each other at conferences for a while now and Ed Kohler is nowhere to be seen. Maybe if he reads this he'll hit SES New York? I hope so. I've been missing Ed! Please tell us about your background. How did you get involved with search engine marketing? Do you want the real answer? ;) My real entry into all of this came in the form of Traffick.com, a site that was hatched in summer 1999 as a sort of hobby. We thought we'd write about "portals," as others were writing only about the search engine component of portals. I still think seeing the … [Read more...] about Interview with Andrew Goodman of Traffick and Page Zero Media
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You Can Now Transfer Your Google+ Circles & Connections Ronald Ho, Product Manager for Google+, announced on his Google+ page that you can now transfer your Google+ circles and connections to another account. Yes, there is now a Google migration tool for Google+ connections. I personally went through this process a few days ago, as an early beta user. My Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore. The company says that Facebook users averaged just above 400 minutes on the site in June, which is about a five percent gain from the 381 average minutes they spent in May. But it’s not the first […] Marin: Search Spend And Click Volume On Tablet Ads Rising In … [Read more...] about Marketing Day: July 12, 2012
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
In the last SEL video search column, Eric Papczun described the dilemma faced by content producers that are striving to keep up with the insatiable demand for new video content. Producers are looking for efficient methods of discovering what online viewers are interested in, and then packaging their content to maximize exposure. The example used was a television network, one that is mostly concerned with ongoing generation of new content. What’s interesting to note is that, of all the content producers vying for attention on YouTube, television networks are the ones with the most preexisting content to offer. Dusting off the archives Think of the volumes of material at networks’ disposal. A half-hour nightly news show that’s been on the air for 30 years has (minus commercials) about 3,500 hours of content to offer. Factor in the number of news stories that represents and you’re talking ten times as many clips, easily. And that’s just one show. The question … [Read more...] about Tagging 10,000 Videos: Science Or Sweat?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine. According to an English-language article from Ynetnews, soldiers and vehicles inside a […] Search In Pics: Android Beer Slinger, Pinterest Plate & Panda/Penguin Google Toys In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Toys: Penguin & Panda: Source: Instagram Android Beer Slinger: … [Read more...] about The Day In Search, May 4, 2012