When someone called me a social media Rock Star back in 2008, I was thrilled. My first thought? “Boy, that was easy!” Yes, it was truly easy, which is what I’ve realized after all these years on social media. The thing with social media is that we marketing folks often see it as a game — at least, many did in the early days. Top 100 influencers, top 50 Digg users, top 20 Stumblers… the lists were numerous. Many of those lists made sense in one way or the other at the time. Top Diggers would be “bought” by brands to submit and FP (front page) their stories on Digg. Top influencers would be invited to “brand engagement” programs. Some of this exists even now, in more sophisticated form. But today, the social media scene has evolved for the better. Number games and charts are gone for good, and brands and agencies have come to understand the significance of quality over quantity. However, there are still some residual bad habits that … [Read more...] about 5 Ways To Ruin Your Social Media Portfolio
Aggregating social media feeds
Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits. Why Social Media Content Curation Matters Curation helps you survive two social media perils — overcrowded social media feeds and the crime of sounding too self-obsessed. It also helps you build invaluable relationships while providing value to your audience. Curated content can help you engage social media fans and newsletter subscribers by moving beyond your expertise and sharing with them insights and ideas from experts world over. If you are convinced of the necessity of social media content … [Read more...] about How to Be Successful on Social Media with Content Curation
Increased demand for local data, and with technologists who recognize a need for an authoritative local information database, suggest that we’ll soon see a landgrab for ownership of local data. A Techcrunch article in April articulated the Zeitgeist surrounding a local “database of places”, exciting a lot of talk around the subject. As many players are moving to generate central databases of places, who stands to dominate: Search engines, yellow pages, aggregators, social media, or some other player? Let’s be clear as we discuss this: I’m primarily exploring this from the angle of business listing data, which is admittedly a subset of all location information (which could include all geocoordinates, residential addresses, neighborhoods, locations of landmarks and more). However, for most developers, publishers and consumers, the main interest for local data is in terms of business location and contact information—the more monetizable data that powers … [Read more...] about Who Will Own Local Data? Search Engines, Yellow Pages, Aggegators Or Social Media?
One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top of your global campaign at a local level is more important than ever before. So how do you handle each of these elements to deliver a consistent tone, brand message and positive campaign ROI? Well, no one would claim it’s easy, but here’s five tips learnt from years in the trenches delivering social media strategy for multinational brands you’ll find useful. Tip 1: Agree On A Social Style Guide Just as important as your brand’s Social Media Policy, a social style guide should provide a framework for your social media mavens to work within in each country that ensures they have … [Read more...] about 5 Tips To Manage Your Multinational Social Media
Most marketers spend a mind-numbing amount of time creating content when they don’t have to. Over 3 million blog posts are published each day. Most content you wish to create and share with your audience already exists in some form. You could save hours of your content marketing effort and time by effective content curation. Content Curation Helps You: Boost your brand’s visibility by sharing more Create a positive impact on your SEO efforts Have more conversations and increase engagement Establish trust, credibility, and build valuable relationships Channel your marketing resources and time more effectively For social media and email marketing to work well, you require a certain frequency of content sharing. Regular contact is necessary to drive a meaningful impact and keep leads warm and prospects interested. Effective content curation can help you meet content demand and deliver value to your audience. Here are five powerful ways to do it. 1. Curate Expert Insights … [Read more...] about Content Curation for Effective Social Media and Email Marketing