SEO is an ever-evolving art, as search engines are constantly changing things up in an effort to improve the searcher experience. In our first installment of this series, industry thought leaders discussed where SEO is headed next year, in 2015. Today, they share their predictions for 2020. How Will We Practice SEO In 2020, And How Will It Differ From The Way We Do It Today? Believe it or not, search engines will still need our help. It’s easy to envision a world in which a nearly omnipotent set of computers can understand the world the way we see it, but it will turn out that the required processing power to accomplish all that is far greater than we imagine. However, due to strides in understanding what type of website and app experiences are good for (and being embraced by) users, some basic elements of search will remain the same. In some manner, we will pose a query, and we will get a response, and that response will need to include answers based on a statistical … [Read more...] about Expert Insights On The Future Of SEO, Part 2
Agile interview questions and answers
It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years. If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment. It’s certainly something my leadership team and I have spent countless hours trying to figure out. It’s also one of the questions I get asked most often from colleagues in the industry: What makes a great SEO employee? Though qualities like knowledge of HTML or information architecture are useful, the one thing SEO rock stars all have in common is that they seem to have certain “intangible” qualities. Personality traits like self-motivation, leadership and the constant thirst for knowledge top the lists and seem to be a predictor of … [Read more...] about 7 Traits That Will Make You A Great SEO
In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that you’ll bring back and implement in your organization immediately. Our recent speaker interview series previewed what you can expect at MarTech. Keep reading and register for MarTech to meet these speakers and many others! Customer obsession“Most of us in marketing technology have reached the point where we understand the ‘marketing stack’ and have enough of the technology in place that it’s time to focus on how we can best use this to enable our customer obsession.” — Rohit Prabhakar, Head of Digital Marketing Strategy & Marketing Technologies, McKesson Agile marketing“Marketing organizations need to change the way they work to drive … [Read more...] about In 2 weeks, the marketing and technology worlds collide — Don’t miss it!
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that really thrive on generating brand loyalty and involvement from their customers. But what if your product or service is something with a long sales cycle rather than a sought-after consumer product, or if your target audience is composed of IT managers or CFOs rather than moms or college students? You can still reach key B2B stakeholders through social media marketing. But without the right strategies and tactics in place to reach these buyers on the right platforms, your social media efforts can end up hurting, rather than helping, your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead. 1. Dedicating Resources to the Wrong Platforms Regardless of your business size or industry, building a robust social media presence is vital – but it … [Read more...] about 6 Huge B2B Social Media Marketing Mistakes to Avoid
I’m always interested in how blogs that seem to get tons of traffic and shares every time they hit publish got their start. If you’re toiling in obscurity (which is the case for a vast majority of company and personal blogs) you’re likely more interested in how a blog went from zero to prominent and profitable than you are in learning all the tips and tricks that the rich use to get even richer. Towards that end, this is the first post in a series of interviews with people who were involved in the early stages of what are now powerful blogs that have large readerships and get lots of traffic and shares. The focus of these interviews is to find out what these powerful blogs did at the beginning to get where they are now: What mistakes did they make? What worked well right off the bat? What would they do differently knowing what they know now, and what would they absolutely not change? The subject of this interview is Elisa Gabbert. Elisa is the SEO and Content … [Read more...] about How WordStream Moves the Needle on Traffic