Use Reviews for Testimonial People are extremely trustworthy of online reviews. While these online reviews can be read online, not all of your business is going to come from online, so you should use your reviews as testimonials in other marketing materials as well. For example, any mailer you send out can include a positive review. The reviews can also be turned into a great case study. … [Read more...] about Your Business Has Online Reviews. Now What?
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Strategically test ads, also only one element at a time. If you are on a large budget, run a new test every 24 hours. If you are on a small budget, consider doubling it and running the campaign only half the time. So, if you have a monthly budget but have to set a daily budget in the advertising platform—which is the case in Google AdWords for instance—consider running the campaign only two weeks with double the daily budget. This will get you faster split test results and, if you are unprofitable right now, the sooner you know the better. … [Read more...] about 5 Ways to Make Your Business Profitable Online
Rio SEO recently introduced its Local Listing Manager solution that enables local businesses and marketers to generate and optimize accurate local business information (name, address, phone number, etc.) on the major listings and aggregators — all from a single dashboard. While this tool is a potential solution for any type of SMB, it could be particularly useful to multi-location brands that have more frequent store location and other changes. … [Read more...] about Automated Tools To Help Local Businesses Tackle Online Marketing
few reasons why even a negative opinion from a customer can be a good thing!First and foremost, customer reviews, especially on a third-party site, are wonderful ways to collect feedback from customers. It's a great way to not only see where your problem spots are, but to also see what you're doing that's really resonating with customers. It could be that you're offering customers a service that you didn't realize how much your customers appreciate!Secondly, negative reviews actually help validate the positive ones! I am constantly reading product reviews at Amazon. If I see that 10 people have reviewed a product and they all give it 5 stars, I might wonder how accurate the reviews really are. But if 8 people gave the product 5 stars, and two gave it 2 stars, then suddenly the rating seems more accurate to me. I am more likely to think that maybe the 2 people that only gave the product 2 stars, didn't understand how to use it properly. Maybe it … [Read more...] about Is Your Business Under (Online) Review?
Should I Enable SMS Chatting For My Business or Client? From my limited experience, I would say sure, go ahead. The number of people using the feature is relatively low compared to traffic, your personal mobile phone number is kept hidden so other’s can’t see it, and it’s one more touch-point with your customers or potential customers. Also, you can always turn it off if it becomes burdensome. … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?