Use Reviews for Testimonial People are extremely trustworthy of online reviews. While these online reviews can be read online, not all of your business is going to come from online, so you should use your reviews as testimonials in other marketing materials as well. For example, any mailer you send out can include a positive review. The reviews can also be turned into a great case study. … [Read more...] about Your Business Has Online Reviews. Now What?
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Great branding can generate free and low-cost leads or sales but there is another reason to consider branding. Since we are speaking about how to make businesses profitable online, it is fair to say that not all businesses that are founded will end up being profitable. So if you feel like you’ve tried it all and you are stuck with an unprofitable businesses, build a brand or improve your brand as quickly as you can. Then try to sell the business and put a price on the brand. An unprofitable business is not something anyone wants to buy unless there is a way to turn it around, but a valuable brand is always interesting. … [Read more...] about 5 Ways to Make Your Business Profitable Online
Manually identifying and individually changing numerous directory sites and aggregators takes valuable time and effort that could be directed to other activities. And all too often, local businesses and marketers don’t make the necessary updates to inaccurate or inconsistent information, leading to frustrated customers and lost leads. Automating online listing management helps local businesses do what’s best for them and their customers without breaking the bank. … [Read more...] about Automated Tools To Help Local Businesses Tackle Online Marketing
few reasons why even a negative opinion from a customer can be a good thing!First and foremost, customer reviews, especially on a third-party site, are wonderful ways to collect feedback from customers. It's a great way to not only see where your problem spots are, but to also see what you're doing that's really resonating with customers. It could be that you're offering customers a service that you didn't realize how much your customers appreciate!Secondly, negative reviews actually help validate the positive ones! I am constantly reading product reviews at Amazon. If I see that 10 people have reviewed a product and they all give it 5 stars, I might wonder how accurate the reviews really are. But if 8 people gave the product 5 stars, and two gave it 2 stars, then suddenly the rating seems more accurate to me. I am more likely to think that maybe the 2 people that only gave the product 2 stars, didn't understand how to use it properly. Maybe it … [Read more...] about Is Your Business Under (Online) Review?
How It Goes Really and truthfully…not that bad. I wish I had some kind of scathing review (click bait) or some juicy gossipy story to tell about the service, but really it just works. From the business side of things, you provide a phone number that can receive text messages and that’s it. Google puts a “Contact Us Now” tile in your business listing. … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?