A question from a recent visitor asked about how to get a government web site to link to their site. It was a good question, and I sent a response with a couple of ideas, and a postscript noting that it was such a good question that I was considering writing a blog post on the topic. First, I want to mention that their question really had nothing to do with the idea that a link from a government site would somehow increase their rankings in the search engines more than links from other pages. But, let me address that aspect of links from government sites briefly. Is a link from a .gov or a .edu worth more than a link from another set of pages? The truth is that we don’t really know. There are a handful of references in patent applications and whitepapers that say positive things about government web sites. For instance, the Google patent application Information retrieval based on historical data says this about links from government sites: Links may be weighted in other ways. … [Read more...] about Will the Government Link to Your Pages?
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO
In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick. For many, this isn’t a choice – it’s just what they have to do to survive. For some, however, the cult of productivity has become an all-powerful idol, and one that businesses all over the country fervently worship. Work-related stress has become a badge of honor. Employees regularly boast of how early they come in, how late they stay, and how little vacation time they’ve used. Even in casual conversation, many Americans simply can’t help mentioning how hard they’re working. Admit it – if you’re reading this at work, you’d probably rather be somewhere else, and that’s exactly how it should be. There’s more to life … [Read more...] about 5 Productivity Tips and Tools for Lazy Content Marketers
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns. Not convinced? Then check out these three examples from some of the world’s leading email management companies to see what makes email marketing so effective. 1. Email Newsletters Can Be Awesome Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter … [Read more...] about Three Proof That Email Marketing is Effective
Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) presents their annual Internet Trends Report. Digital marketers, brand managers, and internet enthusiasts from around the world eagerly await its availability. The 2015 report was no different and well worth the wait. With the report coming in right under 200 pages, you can find almost any information you ever wanted to know about the internet. I love reports, data, and statistics just as much as the next person, but reading through such a massive report can be daunting. For this reason, I combed through the report and focused on the top five trends and how they relate to digital marketing, digital presence management, and local search for business owners and brands. The images below are excerpted are from a complete infographic that was created through my company, Advice Interactive. 1. Internet Usage is in Overtime In the last 15 years, internet users have gone from millions to billions. Once, we all used … [Read more...] about The Internet Trends 2015 Report by KPCB