Ah, this topic just caught the attention of all link builders and content marketers ;) Well, why not? Link building has long been one of the toughest tasks in SEO and digital marketing. For someone like me who has spent around 8+ years in SEO; link building (or rather link earning) has remained and still continues to be the most challenging. Research suggests that content marketing is on a boom with 85% of online marketers directly involved with content marketing. Companies are hitting nail on their head to produce all sorts of content but the success ratio in terms of getting backlinks or exposure from their content is still low. As per the recent survey conducted by Moz and Buzzsumo, around 757,000 articles were analyzed for their effectiveness to be served as link baits and the results were shocking. Around 50% of the posts had zero external links. The survey also suggested that there is no … [Read more...] about How to Produce Content That Starts to Generate Backlinks Almost Instantly!
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The most difficult group entity we design for, engage with and market to is commonly referred to as “users”. Some of you know members of this group as people. A few use the term without thinking it through. The term “users” has an official formal name in some industries, which to be honest, only serves to complicate matters. I think the term “user” is often quietly defined as “they who are out there”. Like we’re all colorful globs of Jello. Do we like being called users? This question is asked often and yes, opinions vary. What fascinates me isn’t our feelings about the word “user” (even though to me it feels negative), but what we mean when we use the term. Is it a blanket term representing many types of people? Are users’ people at all? Could it mean computer hardware or animals? As one Twitter person reminded me, in the movie Tron, “users were gods”. I’m cool with that. First, The Labels … [Read more...] about User Considerations For Web Design And Online Marketing
A new survey shows that those employed in search marketing are much more likely than those in other occupations to say their work makes the world a worse place. Ouch. But the percentage saying this is small, and there are several questions about how reliable the survey is. The data is from PayScale, a company that crowdsources compensation information. The company looked at survey data it gathered from 2.7 million respondents from June 2013 to June 2015 to create a “Most & Least Meaningful Jobs” report. Self-Hating SEMs? A question on the survey asks, “Does your work make the world a better place?” As you might expect, those in occupations like education, medicine, the military or the clergy answered affirmatively at high rates, more than 80% or more agreeing they make the world better in some way. One option to answering the question was to pick “My job makes the world a worse place.” Fast food workers picked this more than any other occupation, … [Read more...] about Do Some Search Marketers Really Believe They Make The World Worse?
Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle. As a 2014 study from the Content Marketing Institute noted, the majority of B2B small business marketers are struggling to find enough time to produce quality, varied content: Yet the rewards far outweigh the effort if content marketing is done well. Don’t believe me? Check out these ten reasons why content marketing is the big business push that your company needs in 2015: 1. Everyone is Doing It…But Not Necessarily Well In the above study, sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94 percent of them already use content marketing in some shape or form. The lack of volume is understandable. After all, … [Read more...] about Why Small Businesses Must Invest in Content Marketing
Do you ever have to send PDF price sheets, promotional materials, brochures, or custom quotes to your clients? Recently, I realized just how many small business owners use PDF marketing and business materials that may or may not be available on their website but are regularly seen by their clients. These marketing collateral materials are a way of communicating important information, but depending on your industry or profession, they could be spiced up with a little visual help. There are quite a few benefits to using GIFs (“a series of still image frames coded into a single file”) and videos in PDF marketing materials, and it is pretty easy to get started! If you want to check it out, Search Engine Journal recently posted this great video on the history of GIFs, and it just puts their use into perspective. While PDF marketing materials may not directly impact SEO, they can add a nice touch on digital marketing materials, and that is equally as important. Let’s start … [Read more...] about 5 Benefits to Using GIFs and Videos in PDF Marketing Materials