Ecommerce is the present and the future.Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy.As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death.As many businesses know at this point, content marketing is the crucial ingredient for this task.The landscape of content marketing is changing like crazy.As the standards of SEO, web design, writing, etc. continue to evolve, businesses from all industries are continuously forced to refine their approaches.The harsh reality is that some strategies can work like magic one day, then be completely obsolete the next.Nowadays, the scope of what defines “good content” for ecommerce businesses is a layered concept that involves many elements.Let’s discuss five ways ecommerce brands can establish themselves as a force to be reckoned with.1. Prioritize E-A-T … [Read more...] about 5 Ways Ecommerce Brands Should Approach Content Marketing
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Google’s share of organic search volume in the US continues to rise.The search giant produced 92% of organic search visits in Q3 2018.This represents a 9% year-over-year increase in organic search visits from Google, which is the company’s strongest performance since Q2 2015.This data was reported by Merkle in its Digital Marketing Report for Q3 2018, which is available here.In addition to organic search, Merkle’s report covers Q3 2018 data for paid search, organic & paid social, and Amazon ads.This summary of Merkle’s report will focus primarily on data related to organic search.Organic Search Visits in Q3 2018Overall, organic search across all major search engines grew by nearly 6% year-over-year.The strongest growth in organic search was seen in the smartphone category, which grew 18% year-over-year.Organic search visits from tablets and desktops saw declines in Q3 2018, at -6% and -4% respectively.However, Merkle says declines in desktop search visits … [Read more...] about Google Produced 92% of US Organic Search Visits in Q3 2018 [REPORT]
The most difficult group entity we design for, engage with and market to is commonly referred to as “users”. Some of you know members of this group as people. A few use the term without thinking it through. The term “users” has an official formal name in some industries, which to be honest, only serves to complicate matters. I think the term “user” is often quietly defined as “they who are out there”. Like we’re all colorful globs of Jello. Do we like being called users? This question is asked often and yes, opinions vary. What fascinates me isn’t our feelings about the word “user” (even though to me it feels negative), but what we mean when we use the term. Is it a blanket term representing many types of people? Are users’ people at all? Could it mean computer hardware or animals? As one Twitter person reminded me, in the movie Tron, “users were gods”. I’m cool with that. First, The Labels … [Read more...] about User Considerations For Web Design And Online Marketing
A new survey shows that those employed in search marketing are much more likely than those in other occupations to say their work makes the world a worse place. Ouch. But the percentage saying this is small, and there are several questions about how reliable the survey is. The data is from PayScale, a company that crowdsources compensation information. The company looked at survey data it gathered from 2.7 million respondents from June 2013 to June 2015 to create a “Most & Least Meaningful Jobs” report. Self-Hating SEMs? A question on the survey asks, “Does your work make the world a better place?” As you might expect, those in occupations like education, medicine, the military or the clergy answered affirmatively at high rates, more than 80% or more agreeing they make the world better in some way. One option to answering the question was to pick “My job makes the world a worse place.” Fast food workers picked this more than any other occupation, … [Read more...] about Do Some Search Marketers Really Believe They Make The World Worse?
Do you ever have to send PDF price sheets, promotional materials, brochures, or custom quotes to your clients? Recently, I realized just how many small business owners use PDF marketing and business materials that may or may not be available on their website but are regularly seen by their clients. These marketing collateral materials are a way of communicating important information, but depending on your industry or profession, they could be spiced up with a little visual help. There are quite a few benefits to using GIFs (“a series of still image frames coded into a single file”) and videos in PDF marketing materials, and it is pretty easy to get started! If you want to check it out, Search Engine Journal recently posted this great video on the history of GIFs, and it just puts their use into perspective. While PDF marketing materials may not directly impact SEO, they can add a nice touch on digital marketing materials, and that is equally as important. Let’s start … [Read more...] about 5 Benefits to Using GIFs and Videos in PDF Marketing Materials