by Alex ChrisLeave a Comment The main difference between a page title and an h1 tag is that the page title is shown in the browser window and search results snippet while the h1 tag is only shown on the page itself. The page title is defined in the HTML <head> section while the H1 tag is part of the <body> of a page. In this post you’ll learn: What is a page title and why it’s important for SEO? What is an H1 Tag in SEO? Should H1 be the same as the page title? How many H1 tags should a page have? What is a page title and why it’s important for SEO? When you view the HTML code of any webpage and examine carefully the <head> section, you will notice the title of the page which is enclosed in <title></title> html tags. Whatever is defined in the <title></title> tag is shown as the tab name in the browser window and as the title of the page in the search engine results pages. The page title is also used in the social … [Read more...] about What is the Difference Between a Page title and H1 tag for SEO?
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Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is the art of using words to convince customers to purchase a product. Furthermore, landing pages are bare-bones sales pages with one goal – to sell something. That means landing pages need to have a crisp copy that gets the customer excited or they’ll leave in a snap of a finger. This is also why we’re going to be covering seven landing page copywriting techniques that boost conversion rates today if you keep reading. Let’s dive in. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands Effective landing page copywriting strategies These are some of the best copywriting strategies you can … [Read more...] about How to write landing page copy that converts like crazy
Erik Newton Case studies from the BrightEdge community BrightEdge makes it easy for brands across all sectors to grow with their SEO initiatives. SEO plays a critical role throughout the buyer’s journey, helping brands increase their visibility for potential customers. Quality SEO will help brands have a strong presence on the SERPs, casting them as industry leaders and insightful experts. The top-of-the-funnel stage tends to receive the most attention from companies considering how to improve their SEO effort, but the strategy also offers considerable power for the rest of the customer journey as well. Customers use search throughout their buying process. During the early stages, they tend to seek out educational content as they read a variety of articles and consume different types of content, trying to determine how they want to solve their pain points. As they move forward with their top company possibilities, however, they still perform searches. … [Read more...] about SEO Success Thanks to the BrightEdge Platform
Jon Earnshaw I’ve been digging around in the SERPs, and have found some evidence which proves a long-standing theory: that one of the most crucial first-steps to owning an Answer Card, is to get on to page one. In some rare cases this isn’t necessary, but being on page one for your focus search term is a great starting point for owning those SERP Features, which are more inherently visual and eye-catching. Doing a bit of multitasking, I tested this theory by searching for BBQ recipes (Shameless plug: Check out my instagram @licensetogrill for my best delicacies! 😉), and what I found was a very interesting inter-relationship between the fluctuating positions of the classic web results, and their visual Answer Card counterparts. For more info on SERP Features, feel free to watch my webinar: What are SERP Features? Answer Cards appear when a webpage climbs on to page one In this example, I’ve honed in on one website (greedygourmet.com), … [Read more...] about Why being on page one is the easiest way to get an Answer Card
Thank you pages for purchases get a lot of attention. There are lots of articles about how to handle that last step in the shopping experience. After all, a good thank-you to a customer can reinforce branding, upsell products, and further retarget buyers. Newsletter thank-you pages, however, receive a lot less attention. There aren’t many how-to articles devoted to them. And web designers don’t give them much notice. But how about the person who signs up for your newsletter email list? That thank-you page is an opportunity to leave a new subscriber with a positive feeling — or a missed opportunity. Don’t let your thank-you-for-signing-up page be just an afterthought. Here we’ll look at seven great examples of companies thanking new subscribers. Consumer Reports Weekly Newsletter Thank You Page What Consumer Reports does right: 1. Welcome the subscriber by name. The reader feels welcomed with an informal “You’re all set!” and a thank you … [Read more...] about 7 Newsletter Thank You Page Examples That Got It Right