Thank you pages for purchases get a lot of attention. There are lots of articles about how to handle that last step in the shopping experience. After all, a good thank-you to a customer can reinforce branding, upsell products, and further retarget buyers. Newsletter thank-you pages, however, receive a lot less attention. There aren’t many how-to articles devoted to them. And web designers don’t give them much notice. But how about the person who signs up for your newsletter email list? That thank-you page is an opportunity to leave a new subscriber with a positive feeling — or a missed opportunity. Don’t let your thank-you-for-signing-up page be just an afterthought. Here we’ll look at seven great examples of companies thanking new subscribers. Consumer Reports Weekly Newsletter Thank You Page What Consumer Reports does right: 1. Welcome the subscriber by name. The reader feels welcomed with an informal “You’re all set!” and a thank you … [Read more...] about 7 Newsletter Thank You Page Examples That Got It Right
Airtel thanks page
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. Or allows nifty plugins like our own Yoast SEO to help you prevent the page from showing up in search results. In this post, I won’t give you difficult options to go about this. I will simply tell you what steps to take and things to consider. Why do you want to keep your page out of the search results? It sounds like a simple question, but it’s not, really. Why do you want to keep your page out of the search results in the first place? If you don’t want that page indexed, perhaps … [Read more...] about How to keep your page out of the search results
“Every paid search campaign needs a dedicated landing page.”Digital marketers hear this advice so often that it feels like an undisputed fact.Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a successful paid search campaign.Dedicated landing pages can actually result in lower conversion rates than an advertiser’s busier primary website. You may have even experienced this yourself, and you’re about to see why.So what causes dedicated landing pages to fail?Pages that ignore the needs and desires of their visitors won’t inspire them to take action.Here are three case studies I’ve seen first hand where focusing on page elements rather than people can cause your campaigns to end in disaster.Mistake 1: You Launched a ‘Radical Redesign’ Rather Than Listening to Your AudienceYou’re changing your offer. Targeting a brand new audience. … [Read more...] about Are Dedicated Landing Pages Hurting Your Conversion Rate?
Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections: How are crawlers and Googlebot crawling through your site and your web pages? What is the UX of your on-page content? What is the value in the content of your on-page content? So let's just jump right in, shall we? Crawler/bot-accessible☑ Meta robots tag allows crawlingMaking sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be … [Read more...] about On-Page SEO for 2019
In the field of conversion optimization, there’s an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. In this article I look at ways to optimize one of these oft-overlooked points: the thank you page. What is a thank you page? Broadly put, I define a thank you page a the page (or view) that displays immediately after an interaction is complete. For the sake of brevity I’m going to focus on only three types: post-sale, post-lead-generation (i.e. a white paper download) and post-donation. Why bother optimizing an “after-the-fact” page? Some of you will be wondering if I’ve gone off the deep end here. After all, the thank you page isn’t even really part of a sales or lead-generation funnel, right? It only exists so we have a place to put our conversion success tracking code and display a receipt. And even the receipt’s kind of a nuisance, … [Read more...] about Conversion-Optimized Touch Points: The Thank You Page