share tweet share pin it e-mail share Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but also retail giants like Walmart or Brazilian Via Varejo are invested in blockchain. This constant chatter has even sparked a piece in Forbes asking “Have we reached peak blockchain conference yet?” In this Memo to the Modern Marketer, we cut through the noise and look specifically at blockchain marketing, giving you seven things to watch when looking to unlock blockchain’s potential. Learning about the blockchain and cryptocurrencies was Mark Zuckerberg’s New Year’s resolution. It’s time to join him. In June at the Silicon Valley Blockchain Connect Conference, Dan Friedberg of the law firm, Fenwick & West, made a … [Read more...] about 7 Ways to Build Your Brand with Blockchain Marketing
Alamo quarry market stores
How to Measure Content Marketing ROI within an Hour
Content Marketing is all fun and games and extremely thrilling until you sit down to track your ROI. Calculating your ROI for content marketing seems like more daunting a task than the entire process itself. The trouble is that most people only associate content marketing with vague metrics that cannot be quantified. Whereas it is totally agreeable that Content Marketing does have a lot of unquantifiable impact on your business, still, there must be a way to calculate your ROI because after all, business is a number game. Before we go ahead and tell you how to calculate content marketing ROI within an Hour, let us first talk about your objectives. Define Your Content Marketing Objectives Before launching your Content marketing campaign, you must have defined your objectives- what is it that you wish to achieve through content marketing. The objectives differ from business to business and marketer to marketer. You might be doing content marketing to establish thought leadership and … [Read more...] about How to Measure Content Marketing ROI within an Hour
Small Business Marketing Unleashed, We Miss You
The first ever Small Business Marketing Unleashed conference has come and gone and I've had a full week to unwind and decompress. When we first announced our conference last fall, I had more than one person drop me an email asking if I knew what I was getting us into. I didn't, but I'm glad. If I had, we never would have done it. For those who joined us in Houston, thank you! It was a true pleasure getting to know you last week. For those who didn't make it, read on for a recap of the show. Environment Counts! Robert, Rachel and I aren't the typical corporate types. In fact, we're not corporate at all. I'd rather speak in jeans than a suit and we've always tried to reflect our laid back attitudes on our site and in our marketing materials. That's why Northwest Forest Conference Center was the perfect spot for our first conference. From the log cabins our staff stayed in to the saloon where we held our pre-show networking events to the now famous "Alamo" classroom, the entire … [Read more...] about Small Business Marketing Unleashed, We Miss You
Marketing Day: March 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How To Stay Up To Date On Current News Via Social Media If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great […] The Future of Retargeting, Remarketing and Remessaging Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” […] Reddit … [Read more...] about Marketing Day: March 12, 2012
Pokémon Go, augmented reality and the future of local marketing
Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have appeared to those uninitiated into the world of Pokémon Go. But I knew better, for at that moment, I happened to be playing the game myself. The businessman finished capturing his Pokémon, looked up at me and smiled sheepishly before scurrying off in pursuit of his next digital quarry. That’s when it occurred to me: The world of local marketing has fundamentally changed. For those of you who have yet to play the game (and as such, still have some semblance of control over your life), let me give you a brief rundown of the magical app that has kids, teenagers and adults alike lurking in nearby parks after midnight just to catch a few extra Pokémon. The freemium game uses your phone’s GPS and camera to turn the real world into a digitally augmented world teeming … [Read more...] about Pokémon Go, augmented reality and the future of local marketing