On June 3, Google pre-announced the launch of a “broad core algorithm update” to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.CCN & the Algo Update FalloutBut freak out we did. Most notably, cryptocurrency news website, CCN reported that their organic visibility had dropped by 90% and that they were shutting down as a result.While no one wants to see others losing their jobs, their “demands from Google” underestimate the complexities of Google’s algorithms and completely misjudge how they operate as a business.A three-month heads up on algorithm updates and what it might impact?Direct communications to news sites that are about to experience substantial drops in organic visibility?A global task force reviewing future algorithm updates?Good luck making that happen!It later emerged … [Read more...] about 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy
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By Sean Last updated on June 20, 2019 at 05:25 pm A few weeks has passed since Google rolled out their latest broad core algorithm update. Articles have circulated that highlighted the ones that experienced massive wins and other sites that experienced the opposite. The prevailing factor that I see whenever Google rolls out broad core algorithm updates are questions such as “how do I fix it” or “what did I do wrong?” or “I didn’t do anything but my site traffic improved, why is that?”. There’s a variety of answers given to them, but they don’t seem to get the whole purpose of a broad core algorithm update. But before we delve into recovering if you were hit by the broad core update, what exactly is a broad core update? What Is a Broad Core Update? Simply put, it’s an algorithm rolled out by Google multiple times a year that doesn’t necessarily target specific issues. A broad core update is more of an update to … [Read more...] about How to Recover From Google’s Broad Core Algorithm Updates
To site owners working to recover from August’s core algorithm update, Google’s John Mueller suggests making content more relevant.This topic was addressed in a Google Webmaster Central hangout last week in response to the following user-submitted question:“Regarding the last big core update – how soon can we see sitewide changes after we fix all of the content that didn’t satisfy intent? Is that like three months? Or is that longer?”When it comes to these core algorithm updates, Mueller says it’s not a matter of fixing specific issues.Rather, Google is more concerned with how relevant the content is to searchers’ queries.People’s needs change, so perhaps the relevance of a site’s content has waned over time.Site owners should take an honest look at the content that dropped in rankings after the August update.Consider how to make that content more relevant to the queries it previously ranked well for.However, even after … [Read more...] about Google: Make Content More Relevant to Recover from August Algorithm Update
Sector insights Jon Earnshaw, 23 Mar 2018 We’ve all had calls from clients worried that they’ve lost visibility for a term they really care about overnight. This is especially true of clients who pay close attention to the curation of their content – something we should all be doing. Often they ask what we recommend to ‘Fix it’ immediately. But what if the ‘Fix’ is beyond their control? The first logical step we recommend is to workout if the issue is something within your control – that you can rectify, such as keyword cannibalisation in all its forms and varieties. Once you’ve ruled out all the usual suspects, the trail invariably points to an algorithm update, or more likely the testing phase before the update itself. Google Broad Core algorithm update: Is Google testing SERPs quality? There’s been much talk recently about a Broad Core Algorithm Update. Google suggests that this update has nothing … [Read more...] about Google’s Broad Core Algorithm Update: Knowing when to act, and when to sit tight
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now. Why the speculation around an algorithm change? The evidence came from a few different sources… MozCast is a tool from Moz that anyone can access, which measures Google algorithm ‘turbulence’ over the previous day. “The hotter and stormier the weather, the more Google’s rankings changed.” The temperature on Thursday 2nd September was a sweltering 108 degrees. I know we’re not supposed 2 trust SERP monitoring tools 4 updates but just in case I’ll just leave this here. #SEO pic.twitter.com/LcvrGZ5Cy7 — Dawn Anderson (@dawnieando) September 3, 2016 This is happening right now. Might even be tempted to think it’s #googlepenguin pic.twitter.com/lrOdqhwdg9 — Dawn Anderson (@dawnieando) … [Read more...] about Google’s latest algorithm update: did anything happen and what might it affect?