Last week we reported on a possible Google algorithm update starting last Wednesday. We had most of the automated tracking tools light up but, as I covered, little chatter around complaints from webmasters or SEOs. My initial impression was that something changed in the search results but it did not lead to any significant changes to the traffic one would receive from Google. Then Pete Meyers from Moz reminded me in the comments section that Google is testing dropping featured snippets from the core web results, which should directly impact all of these tracking tools. If you take out the featured snippet result from those core web results, that will make these tools light up. Pete said in the comments: We've been seeing some volatility due to this test with Featured Snippets -- since Google is removing the page-one organic ranking for some people (if the URL gets the snippet), it's creating more flux. This only seems to be part of the story, though. I asked in that story if removing … [Read more...] about Theories On Google Algorithm Update & Changes Last Week
Algorithm updates moz
On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like Mozcast, SER Metrics, Algoroo, Advanced Web Rankings, Accuranker, Rank Ranger and SEM Rush mostly begin to show significant signs of a large Google algorithm update. Well, what they technically track are changes in the positioning of rankings for the top X thousands of keywords they track. So either the UI changes, which many of these tools try to keep out of their tracking metrics OR the algorithm shifted a bunch of URLs around in the rankings. The issue is, I am NOT seeing massive numbers of webmaster or SEOs complaining in either the white hat or black hat forums. Normally when all these tools light up like this, well not always but normally, you'd see webmasters also complaining about their rankings declining with some also happy that their rankings increased. I am not seeing these complaints in significant levels, so I am scratching my head. I am seeing some chatter, the … [Read more...] about Was There A Google Algorithm Update Starting On Wednesday?
Has anyone else noticed that we’ve been seeing fewer algorithm update announcements from Google in recent years? That Google’s PR campaigns about changing search results has been quieting down? If you have, rest assured: you’re not crazy. I scrolled through Moz’s Google Algorithm Change History recently and graphed the number of changes by year (an imperfect study, probably, but a pretty good general standard). Since a dramatic peak in 2012, the number of update announcements has been dropping. (That low number for 2015 is my own projection, based on what we’ve seen so far and on what you’re about to read.) Why? Two Reasons For Fewer Google Algo Update Announcements I don’t think that Google will ever kick back, put up their collective feet, and stop updating. So why the drop? 1. Mind Control: Google Wants To Change SEO Behavior First, Google doesn’t make those big announcements just to ensure sure that all their friends in the SEO … [Read more...] about Why Google May No Longer Announce Major Algorithm Updates
For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum. What was the update? All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results. I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well. Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated … [Read more...] about Everything you need to know about Google’s ‘Possum’ algorithm update
Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0, both of which were rolled out in September. As Ryan Shelly from our own Search Engine Journal stated earlier this year, there are three things to remember when an update happens: (1) don’t panic, (2) wait to react, and (3) read credible sources and make adjustments where necessary. The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new updates. Why You Should Care Google algorithm updates are increasingly important to consider in the SEO world. While you do not need to pay attention to every little update that Google has (which quite frankly would be overwhelming and verging on impossible, especially for small business marketers), it is … [Read more...] about Forecasting for the Future: How to Track Google Algorithm Updates