We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Am i inexperienced quiz
If you’re using Google AdWords on a somewhat regular basis, you probably think you know a lot about the platform and service. But how well do you really know AdWords? I promise this will be the hardest AdWords quiz you’ll ever take! I’m timing you… just kidding, but challenge yourself not to go Googling the answers as you work your way through this. See what you really know. And… GO! 1. What Are The Phone Number And Hours For The Official AdWords Support Line? Answer: Google AdWords offers phone support in over 80 countries, so if you got the hours and phone number for your country, you’re right! But how would you ever know? Check the World Phone Support page and toggle to your country in the dropdown list. If your country isn’t listed, you’ll need to use their Contact Us web form for help. (In the USA, the phone number is 1-866-2GOOGLE, and support is available in English or Spanish from 9:00 a.m. – 8:00 p.m. EST, Monday through … [Read more...] about The Hardest AdWords Quiz You’ll Ever Take
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up? Being ahead of the game on the topics that matter will put you head and shoulders above the competition, so take the quiz below and see how you would fare. Then check out my responses below to see if you agree – extra points for disagreeing and commenting with your own opinions. What is the difference between Search Retargeting and Site Retargeting? How/When does de-duplication occur in display advertising, and what is its impact? What is the opportunity with the Facebook Exchange (FBX)? Complete the sentence, “View-through attribution is…” What are ‘Programmatic Marketing’ and ‘Big Data’? Bonus question: Will 2013 be the year of ‘mobile’? In brief, search retargeting is a prospecting buy – it finds those individuals who have searched for relevant terms on Google, Yahoo! or Bing and targets … [Read more...] about Would You Pass The End Of Year Digital Marketing Quiz?
As we all know, search engine optimization is all about optimizing a website for people who use search engines. The human part of SEO is equally (if not more) important than the technical aspects of SEO. So it’s important to understand Web searcher goals and behaviors, and then to adapt your website content to accommodate those goals. I created this short quiz to make sure that all players on your SEO team are on the proverbial same page. (Answers are at the bottom of the page…no cheating!) 1. The word “login” is strong indicator of what type of Web searcher intent? Navigational Informational Transactional Commercial All of the above 2. If a Web searcher types in the keyword phrase “benjamin franklin pics” (without the quotes) into a search box, that type of query intent is classified as: Navigational Informational Transactional Commercial All of the above 3. What type(s) of webpages can naturally satisfy informational searcher goals? Category … [Read more...] about Web Searcher Behavior Quiz: Test Your SEO Knowledge
SEOmoz released its latest SEO quiz today, which is now getting some buzz as folks poke at the accuracyof the questions. Below, my own spin through the test, which constantly had medisagreeing with many of the "answers," plus some links to more of the chatterabout it. Some of the disagreement is in comments in apost about the quizat SEOmoz itself. Over at our Sphinn forum site, we have multiple topics arguingabout the quiz (1,2 and3) Former Googler Vanessa Fox took aswing in herWhy the SEOmoz SEO Quiz Is Completely Wrong post, giving me a big chuckle atthe part where she found herself getting an answer wrong, only to have the proofof her wrongness be a quote from herself! When it came out this morning, Barry and I talked about going through it, andBarry said he might do that tomorrow. He still might, but I ultimately decided Iwanted to go through it myself. I intended to go through each and everyquestions, but I lost energy after the first 10. Still, I think it will be auseful look … [Read more...] about Dissecting An SEO Quiz — Are There Right Answers?