Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement In June of this year, Facebook … [Read more...] about Marketing Day: October 8, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics Dashboard Gets 4 New Real-Time Widgets Google announced today, four new real-time widgets that can be … [Read more...] about Marketing Day: April 16, 2013
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than … [Read more...] about Search Year 2007: Search News, In Review
Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least … [Read more...] about Will Facebook’s Graph Search Be Big For Bing Advertisers?
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new … [Read more...] about Relax, The Search Industry Is Doing Just Fine
Last month, The Wall Street Journal first reported that Amazon has plans to depart the Google Search Network and replace the Google ads it currently runs on the Amazon domain with its own in-house ads. Amazon hasn’t confirmed this, but those keeping a close eye on their … [Read more...] about Analyzing The Impact Of Amazon’s Departure From Google’s Search Network