Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools. Rather than asking users to select a […] Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce” Publishing firm The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus. … [Read more...] about Marketing Day: October 8, 2013
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light on the potential here. A Brief History Of Bing & Facebook First, some background: Since 2008, Microsoft has been providing Web search results for Facebook along with search ads to monetize them. That seems to be news to a lot of people, going by many of the articles written about Graph Search, but this deal goes all the way back to the days when Microsoft’s core search product was still known as Live Search, and its ad platform was adCenter. Over the ensuing years, Live Search became Bing, adCenter was renamed Bing Ads, and Microsoft and Facebook took some early steps toward integrating social content into their Web … [Read more...] about Will Facebook’s Graph Search Be Big For Bing Advertisers?
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the hegemony of search, real or just perceived, continue to spring up; and, there are times when all of us may wonder just how much the numbers are actually changing and whether we should be concerned. Case in point: comScore recently showed U.S. core searches increasing 11% year-over-year to hit an all-time monthly high in March; however, as recently as December, it was showing declines in the same metric. Even as its count of Google searches has trended up in Q1, comScore shows total visits to Google sites declining 0.3% Y/Y. Meanwhile, Google released its own numbers for Q1 a couple of weeks ago showing paid clicks were up 20% Y/Y, or about double comScore’s growth rate for search. What … [Read more...] about Relax, The Search Industry Is Doing Just Fine
Last month, The Wall Street Journal first reported that Amazon has plans to depart the Google Search Network and replace the Google ads it currently runs on the Amazon domain with its own in-house ads. Amazon hasn’t confirmed this, but those keeping a close eye on their Google search partner traffic may have seen a signal of this change months ago. I’ll get back to that in a bit, but to better understand how this change may impact the fortunes of retailers advertising through paid search, as well as Google itself, I think it is helpful to first consider the importance of the Google Search Network to advertisers overall, and how that has trended in recent years. Google Search Network Traffic Share Has Been On The Decline For Years Looking across a couple of dozen large retail paid search programs, we see a consistent decline at RKG in the share of paid search traffic generated by Google search partners over time. In the last two years, partner traffic share has dropped by … [Read more...] about Analyzing The Impact Of Amazon’s Departure From Google’s Search Network