Earlier this morning Amazon and Microsoft announced that their virtual assistants will soon work together. Alexa devices will be able to access Cortana, and Cortana will be able to open Alexa: Alexa customers will be able to access Cortana’s unique features like booking a meeting or accessing work calendars, reminding you to pick up flowers on your way home, or reading your work email – all using just your voice. Similarly, Cortana customers can ask Alexa to control their smart home devices, shop on Amazon.com, interact with many of the more than 20,000 skills built by third-party developers, and much more. It’s an enlightened approach on the part of both companies. Alexa will benefit from Cortana’s general knowledge and web-search capabilities, as well as Office integration. Cortana gains distribution via Amazon hardware devices. It’s also consistent with Microsoft CEO Satya Nadella’s vision to make Microsoft software tools available on rival … [Read more...] about Alexa and Cortana will soon work together, allowing each to access the other
Amazon CEO Jeff Bezos
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn't offering its own monetization. With ads only allowed in three categories - streaming radio, streaming music and news-flash briefings - how would that work? One way may be direct payments from Amazon. The company is currently paying game developers with high-usage skills. A letter recently sent to developers said, "We are exploring new ways to reward our developers for their skills in the US, UK and Germany. Starting this month, we are giving eligible game skill developers the opportunity to earn money for their skill based on customer usage." The following is from Amazon's FAQs about "rewards": We will identify top game skills to reward each month. If your skill qualifies, you will be notified by email. Payment is based on your skill's customer usage. The email you receive from the Alexa team will include the details of your payment … [Read more...] about Amazon is paying Alexa game developers. Will that expand to all skills categories?
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The complete guide to optimizing content for SEO (with checklist)Apr 13, 2017 by Nate Dame Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. How to implement an optimization framework for long-term attribution successApr 13, 2017 by Alison Lohse Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. What the GDPR means for your businessApr 13, 2017 by Josh Manion With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. … [Read more...] about Marketing Day: Website audits, Instagram Stories & Burger King hijacks Google Home
The Amazon Kindle event just concluded without a smartphone announcement. But there were a bunch of new tablets introduced. I’m not going to go through all the specs; Danny’s live blog presented some of them and Techmeme is loaded with blog posts that detail screen resolution, battery life and so on. However what struck me about the announcements was the pricing. Amazon now maintains that in its new Kindle Fire HD line it has created the “best tablet” in the market at any price. And at the end of the presentation Amazon CEO Jeff Bezos slammed Apple by name, arguing that the better business model is to make money on content and not routine hardware upgrades. Here’s the rundown on the new line of Kindle Fires: Kindle Fire 7-inch (upgraded) but not “HD”: $159 Kindle Fire 7-inch HD: $199 Kindle Fire 8.9-inch HD: $299 Kindle Fire 8.9-inch HD 4G LTE: $499 From a distance these look like nice devices; however that remains to be seen. Bezos made lots … [Read more...] about Upgraded Kindle Fire Now $159, New
Once CEO of Google, now executive chairman, if Eric Schmidt could become CEO of Apple, Amazon or Facebook, which would he choose? Asked during an on-stage interview with Walt Mossberg and Kara Swisher from AllThingsD, Schmidt went for the one with the most cash, Apple. The question came from an audience member at a 92Y event today in New York, where Schmidt was being interviewed. Schmidt responded that he’d been on the board of Apple and would always a special spot in his heart for Apple and plus “they have more cash.” He then said each company had different challenges, though he really covered their strengths. Of Apple, Schmidt spoke of being close to Steve Jobs, how he’s missed dearly and imbued a culture at Apple that remains strong. Amazon CEO Jeff Bezos drew praise for “remarkable moves” on supply chain integration. Facebook, with a billion users, “You can make money,” Schmidt said. When pressed to choose by Mossberg, … [Read more...] about Schmidts Choice: Hed Take Apple CEO Spot Over Amazon & Facebook
Often when people discuss local search they’re referring to finding restaurants or plumbers. But the concept of “local search” should include goods and product purchases as well. Whenever I discuss products and retail as part of the definition of local search people are often a little skeptical. Yet again and again studies show that consumers are using the Internet to do research before buying locally in stores. This is especially true for “considered purchases” (bigger ticket items), but it’s generally true for products across the board. The Internet has not emerged predominantly as a transactions platform, as many had predicted several years ago, but instead as a marketing platform driving offline transactions. And while e-commerce is projected by comScore and others to exceed $200 billion this year (impressive numbers to be sure) those figures are effectively like a fly on the posterior of U.S. retail sales. According to the U.S. Census Bureau, … [Read more...] about Local Search Is About Products Too, Not Just Restaurants And Plumbers
Google now has its own version of the Yahoo “peanut butter” manifesto, where Google staff software engineer Steve Yegge wrote a “family intervention” memo about Google’s failure to build accessible platforms, leaving it vulnerable to the likes of Facebook. There are some harsh words about Google+, but the memo is broader than that. It offers an intriguing look inside Google, including being a place where engineers, as least, can send such strong declarations around the company without fear of retribution. Accidental Release Yegge didn’t intend for his post to be public. That was an accident, as he explains here. It was meant to be shared internally, and given that it does a call out to people like Larry Page and Sergey Brin, it was apparently intended for wide distribution within Google. As best I can tell, he addressed it to everyone in Google (there must be an internal Google+ circle that allows this). Yegge since deleted his post, saying: I … [Read more...] about The “Google Doesn’t Get Platforms” Family Intervention Memo