Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a high-end smartphone and a stand-alone virtual assistant. The "Essential Phone" and "Essential Home" are intended to compete with his former employer's products (Pixel, Google Home), as well as those from Samsung and Apple. The Essential smartphone is available for pre-order now (US only) and costs $699. It comes with an add-on, 360-degree camera for $50 more. It's positioned as a premium device, with an edge-to-edge screen and high-end processor. It's also made from titanium and is supposed to be more durable than other Android devices or the iPhone, according to its PR. The Essential Home - I wonder if Google will come after Rubin for using the same name - is close in size to the Amazon Echo Dot but more elegant. Pricing for the virtual assistant hasn't yet been disclosed. However, Google Home is $129, and Amazon Echo is available for $179. It will thus be … [Read more...] about Former Android boss launches devices to compete with Google Pixel and Google Home
Amazon echo and google home
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local researchApr 21, 2017 by Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this yearApr 21, 2017 by Amy Gesenhues According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon. SEO & intelligent content: Discovery, connection and improved performanceApr 21, 2017 by … [Read more...] about Marketing Day: Display ad spend, Amazon sellers report & Google Home
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to … [Read more...] about What marketers need to know about Google assistant and Google Home
On the heels of Amazon’s success with Echo and Google’s introduction of Home, Apple is preparing a stand-alone virtual assistant device, powered by Siri, according to a report in The Information. The report says that Apple will also open up Siri to third-party apps. This latter point is the more significant of the two revelations. According to the article: Opening up its Siri voice assistant to outside app developers is the more immediate step. Apple is preparing to release a software developer kit, or SDK, for app developers who want their apps to be accessible through Siri, according to a person with direct knowledge of the effort. As I’ve indicated in the past, this was the original vision for Siri: an intelligent front end for third-party services, transactions and content. However, after Apple bought Siri, it basically abandoned that ambition (aside from a handful of partner services). Now, competition is forcing the company to return to that vision. The article … [Read more...] about Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.