I, like many others in the web development industry, are huge fans of cloud services from Amazon, RackSpace and others. The question of does Google index content in the cloud has come up in the past. The question on how Google handles content delivery networks and CDN rankings has come up as well. I've even written a post on how to use Amazon S3 with SEO benefit.That being said, there is a new post about another Amazon Web Service named Elastic Load Balancing where on user of the service is considered Google won't be able to figure out the site and the content.The webmaster posted his concerns in a Google Webmaster Help thread asking: I am looking to move our websites, 15 of them, to Amazon Cloud Services. I need to use a load balancer but their load balancers give you a public DNS name to use but change the public IP behind the scenes somewhat often. From what I understand the google bots take a harder look at you when you switch public IP(s) and because if Amazon uses dynamic … [Read more...] about Amazon Elastic Load Balancing & SEO Considerations
Amazon elastic cloud compute
It would appear that Amazon is becoming Google’s best frenemy. The company launched its well designed Android app store last week and yesterday surprised a lot of people by introducing Amazon Cloud Drive and Cloud Player. No, it apparently doesn’t work on Apple devices. Beating Google Music to market it offers music storage and streaming via PC and Android devices. There’s 5 GB of free storage (more if you buy music from Amazon) and inexpensive storage plans beyond that, starting at $20. As with iTunes users can upload and store their music collection. It also allows hosting of documents, photos and video. Cnet reported last week that Google was finally internally testing its very long-awaited music service. The launch has apparently been delayed as Google negotiates rights issues with music labels. There’s speculation that at Google’s forthcoming developer conference, in May, Google will finally introduce its music service. A year ago it briefly previewed … [Read more...] about Amazon Preempts Google Music With Cloud Player Streaming For Android
Yet another privacy complaint has been filed against Google with the FTC, this time by the Electronic Privacy Information Center over Google’s cloud computing services and related privacy and data security issues. While Google is the named party, the company is basically the stand-in for “the cloud” as a whole. (If you want to read the complaint, you can download it here [.pdf].) Here’s the thrust of the complaint: EPIC hereby petitions the Federal Trade Commission to open an investigation into Google’s Cloud Computing Services, to determine the adequacy of the privacy and security safeguards, to assess the representations made by the firm regarding these services, to determine whether the firm has engaged in unfair and/or deceptive trade practices, and to take any such measures as are necessary, including to enjoin Google from offering such services until safeguards are verifiably established. Such action by the Commission is necessary to ensure the … [Read more...] about New Privacy Complaint Filed Against Google (And The Cloud)
In 1998, PC Magazine wrote: “Google! is a Stanford University project designed to find the most relevant Web pages (those with the most inbound links) and run searches against them. The 25 million pages currently catalogued seem to be good choices; the site has an uncanny knack for returning extremely relevant results.” Note the exclamation mark in that 1998-99 version of Google’s logo, which some say was added to mimic Yahoo’s logo. Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat. Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic. Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy … [Read more...] about Why Amazon and Facebook Are Gaining on Google
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018. According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits? What is a ‘marketing cloud’? The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, audience management, customer experience and more. It can be used to track and measure customer data, keep tabs on individual users and automate time-consuming tasks. It seems marketers are now beginning to recognise it as a viable alternative to traditional software. ‘What the hell is a marketing cloud, … [Read more...] about Has the marketing cloud lived up to the hype?