share tweet share pin it e-mail share “Just get to the cloud. There’s no time to waste anymore.” – Eric Schmidt, former CEO of Google, during a speech in March 2017 Fast forward to Google’s recent annual I/O conference, and it’s clear the cloud train has left the station. Cross channel and crossdevice, marketing strategies need to “just work” and consider voice, visual, video, natural language and translatedcontent,as well as traditional text. In this Pulse of the industry, we examine how Google is setting new agendas with artificial intelligence, its search dominance and a global reach that’s promoting local thinking. An Inflection Point for Search Google CEO Sundar Pichai during the keynote presentation at the company’s I/O developer’s conference on May 8 noted, “we’re at an important inflection point in technology.” If this is … [Read more...] about Google Sets 2019 Agenda by Welcoming Latecomers to the AI Cloud
Amazon elastic cloud compute
I, like many others in the web development industry, are huge fans of cloud services from Amazon, RackSpace and others. The question of does Google index content in the cloud has come up in the past. The question on how Google handles content delivery networks and CDN rankings has come up as well. I've even written a post on how to use Amazon S3 with SEO benefit.That being said, there is a new post about another Amazon Web Service named Elastic Load Balancing where on user of the service is considered Google won't be able to figure out the site and the content.The webmaster posted his concerns in a Google Webmaster Help thread asking: I am looking to move our websites, 15 of them, to Amazon Cloud Services. I need to use a load balancer but their load balancers give you a public DNS name to use but change the public IP behind the scenes somewhat often. From what I understand the google bots take a harder look at you when you switch public IP(s) and because if Amazon uses dynamic … [Read more...] about Amazon Elastic Load Balancing & SEO Considerations
From Marketing Land: Empyr debuts ultimate performance marketing model: 'cost per revenue'May 9, 2017 by Greg Sterling Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers. Amazon undercuts Walmart's free shipping minimum - dropping order amount to $25May 9, 2017 by Amy Gesenhues After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members. Capturing 'made in the USA' searches: Strategies for building awareness and salesMay 9, 2017 by Dianna Huff Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. 3 tactics we're using for Answer BoxesMay 9, 2017 by Brian Patterson The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get … [Read more...] about Marketing Day: Amazon drops free shipping minimum, Snapchats looping snaps & more
It would appear that Amazon is becoming Google’s best frenemy. The company launched its well designed Android app store last week and yesterday surprised a lot of people by introducing Amazon Cloud Drive and Cloud Player. No, it apparently doesn’t work on Apple devices. Beating Google Music to market it offers music storage and streaming via PC and Android devices. There’s 5 GB of free storage (more if you buy music from Amazon) and inexpensive storage plans beyond that, starting at $20. As with iTunes users can upload and store their music collection. It also allows hosting of documents, photos and video. Cnet reported last week that Google was finally internally testing its very long-awaited music service. The launch has apparently been delayed as Google negotiates rights issues with music labels. There’s speculation that at Google’s forthcoming developer conference, in May, Google will finally introduce its music service. A year ago it briefly previewed … [Read more...] about Amazon Preempts Google Music With Cloud Player Streaming For Android
Yet another privacy complaint has been filed against Google with the FTC, this time by the Electronic Privacy Information Center over Google’s cloud computing services and related privacy and data security issues. While Google is the named party, the company is basically the stand-in for “the cloud” as a whole. (If you want to read the complaint, you can download it here [.pdf].) Here’s the thrust of the complaint: EPIC hereby petitions the Federal Trade Commission to open an investigation into Google’s Cloud Computing Services, to determine the adequacy of the privacy and security safeguards, to assess the representations made by the firm regarding these services, to determine whether the firm has engaged in unfair and/or deceptive trade practices, and to take any such measures as are necessary, including to enjoin Google from offering such services until safeguards are verifiably established. Such action by the Commission is necessary to ensure the … [Read more...] about New Privacy Complaint Filed Against Google (And The Cloud)
Google has rolled out its long awaited digital ebooks program, the next step in the company’s ambitious but controversial project to scan and make searchable the estimated 130 million books that exist in print versions. “The next logical iteration for us is to open up a bookstore,” said Scott Dougall, product management director for Google eBooks. This means that Google is now in direct competition with other ebook sellers, such as Amazon, Barnes and Noble, Sony and others—with one significant difference: While ebooks for Amazon’s Kindle and Barnes & Noble’s Nook and other ebook devices are readable solely on those devices (with a few kludgey exceptions, such as the Kindle iPhone app), Google eBooks can be displayed on any device that can access the web. You can read eBooks through a web browser, or via free downloadable apps for Apple and Android devices. Dougall said reading an eBook on multiple devices is seamless, allowing you to start … [Read more...] about Going Head-To-Head With Amazon, Google Launches eBooks
One of the most interesting things out of Microsoft’s demo of Windows 8 yesterday that future tablets could easily be turned into fully functional Windows computers, since the OS is the same. But how about Windows 8 phones? Could you do that too? Would you interpret a smile from Windows president Steven Sinofsky to be a yes? Sinofsky, along with corporate vice president Julie Larson-Green, opened the Windows 8 kimono at the D9 Conference yesterday. You’ll find plenty of coverage over at Techmeme about the news. Perhaps most interesting was the idea that Windows 8 would work on tablets and laptops alike. The Tabtop Operating System Even tabtops run Windows 8! What are those? I made the name up, but the hardware is real and was shown, laptops with touchscreens. Want to use touch to control something? Reach out and interact through your laptop screen. Or use your keyboard and mouse. Both work. As the Microsoft press release puts it: A Windows 8-based PC is really a new kind of … [Read more...] about Could You Turn A Windows 8 Smartphone Into A Windows 8 Computer?
Two and a half years after Chrome OS was first announced, Google’s Chromebook computers are finally hitting the stores, where consumers will decide if they’re going to be a hit or a miss. Here’s a look at “Chromebook Day.” Finally, Chromebooks Arrive Back on November 19, 2009, Google unveiled its plans for a new computer operating system, Chrome OS. Just over a year later, on December 7, 2010, actual Chrome OS laptops were made available in limited numbers through a special program for early adopters. Polished, consumer-ready versions dubbed “Chromebooks” weren’t available for purchase, with the exception of a special limited offer through Gilt earlier this month, until now. Google had said during its Google I/O conference last month that Chromebooks would be out today, June 15, for purchase. The company has just reminded the world that the Chromebooks have arrived in an official blog post. In the US, this means buying through Amazon or … [Read more...] about You Can Finally Buy A Google Chrome OS Computer (Sort Of)
In 1998, PC Magazine wrote: “Google! is a Stanford University project designed to find the most relevant Web pages (those with the most inbound links) and run searches against them. The 25 million pages currently catalogued seem to be good choices; the site has an uncanny knack for returning extremely relevant results.” Note the exclamation mark in that 1998-99 version of Google’s logo, which some say was added to mimic Yahoo’s logo. Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat. Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic. Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy … [Read more...] about Why Amazon and Facebook Are Gaining on Google
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018. According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits? What is a ‘marketing cloud’? The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, audience management, customer experience and more. It can be used to track and measure customer data, keep tabs on individual users and automate time-consuming tasks. It seems marketers are now beginning to recognise it as a viable alternative to traditional software. ‘What the hell is a marketing cloud, … [Read more...] about Has the marketing cloud lived up to the hype?