Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon” The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google faces vocal critics and well-organized opposition. Google’s Eric Schmidt gave a speech earlier today in Berlin seeking to change some of those hardened hearts and minds. Schmidt argued that Google is not only not a monopoly […] Influencer Marketing & Authorship for SEO Now – October 21 Webcast Digital Marketing Depot presents “Influencer Marketing & Authorship for SEO Now” on Tuesday October 21 at 1 PM EDT. Developing relationships with what the search engines call “topical authorities” and becoming one yourself is one of the cornerstones of SEO Now. In this webcast, Matt Roberts, Chief Strategy Office … [Read more...] about Google Not Mobile Icons, Bing & Google Election Search & Amazon Google’s Competitor
Google is often accused by companies like Yelp and TripAdvisor as favoriting itself in its search listings. But a new report on domains that gained the most visibility in Google’s web search listings over the past year shows those companies, along with Google competitors Facebook and Amazon, as big winners. The findings are part of a report published by Dr. Peter Meyers from Moz, of the top winning and losing domains in the Google search results for 2015. Domains That Got The Most Google Visibility Moz tracks about 10,000 keywords on a daily basis. As of December 1, 2015, here are the top ten domains that got the most exposure across those 10,000 keywords: Yes, Wikipedia still dominates by far, even with reports that Wikipedia has taken a dive in the Google search results this year. Google competitors Amazon, Facebook, Yelp and TripAdvisor are also big winners. Google’s YouTube is also a winner. This is where YouTube is showing up alongside other listings within … [Read more...] about Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
On the heels of Amazon’s success with Echo and Google’s introduction of Home, Apple is preparing a stand-alone virtual assistant device, powered by Siri, according to a report in The Information. The report says that Apple will also open up Siri to third-party apps. This latter point is the more significant of the two revelations. According to the article: Opening up its Siri voice assistant to outside app developers is the more immediate step. Apple is preparing to release a software developer kit, or SDK, for app developers who want their apps to be accessible through Siri, according to a person with direct knowledge of the effort. As I’ve indicated in the past, this was the original vision for Siri: an intelligent front end for third-party services, transactions and content. However, after Apple bought Siri, it basically abandoned that ambition (aside from a handful of partner services). Now, competition is forcing the company to return to that vision. The article … [Read more...] about Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Just like the nuances with Google’s search algorithms and the mystery surrounding certain elements of their multiple ranking factors, Amazon.com also has its little quirks when it comes to ranking. With so few people in the industry discussing the topic of Amazon ranking factors and algorithms, plus the misunderstood product fields, it is hard to get a real feel for what it takes to be successful organically within Amazon.com. This short guide will eliminate all those misunderstandings and show you exactly what you need to do to rank in Amazon’s search results. Field Elements That Factor Into Amazon’s Search Rankings The most used feature on Amazon is its search bar. When top sellers discuss ranking on Amazon, we are less worried about category rankings and more interested in Amazon search rankings. How many of you go to Amazon looking for a product and try to navigate the category hierarchies to find that product? You use the search bar. Product field elements … [Read more...] about Advanced Guide to Top Rankings on Amazon
While consulting local retailers about the possibilities and practicalities of global sales via e-commerce and online marketplaces, such as Amazon and eBay, I am amazed at the percentage of retailers who refuse (at least up front) to do business with said online marketplaces. Local Mom and Pop style retailers have a real chip on their shoulders when it comes to online marketplaces, blaming them for a decline in local sales due to convenience and lower prices. The question is can local retailers benefit from selling their products on Amazon and eBay? And, are there practical marketplace strategies local retailers can implement that takes advantage of marketplace shoppers for the retailers own good? The answer to both questions is YES! Here are some real world strategies and expamles every local retailer should consider when looking to build a relationship with online marketplaces. Sell Your Merchandise at Your Same In-Store Pricing The one singular complaint from local retailers against … [Read more...] about Proof That Every Retailer Should Sell on Amazon
Amazon has just launched a marketplace to offer consumers a place to search for professionals called “Amazon Home Services.” Offering 700 separate options for search parameters, Amazon wants to corner the market on service professionals like home repair and desk assembly. It intends on offering these services to Amazon customers, so long as they happen to reside in one of the selected states. The good news is that the roll out is pretty wide in the US and there is a lot of value to be found. Amazon will directly compete with Angie’s List, Yelp, Craigslist and other local directories or marketplaces. However the main different of Amazon Home Services will be that consumers can actually purchase the service right on Amazon! The Craigslist Factor Craigslist has a thriving community that most people don’t pay attention too. It’s got an “underground” side where people exchange reviews, gossip, and talk about specific ads or sellers they see online. … [Read more...] about Will Amazon Become the Source for Home Repair?
In 1998, PC Magazine wrote: “Google! is a Stanford University project designed to find the most relevant Web pages (those with the most inbound links) and run searches against them. The 25 million pages currently catalogued seem to be good choices; the site has an uncanny knack for returning extremely relevant results.” Note the exclamation mark in that 1998-99 version of Google’s logo, which some say was added to mimic Yahoo’s logo. Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat. Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic. Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy … [Read more...] about Why Amazon and Facebook Are Gaining on Google
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How can you kick ass at Amazon SEO? In this episode of Marketing Nerds, Amazon and e-commerce expert Robyn Johnson joins SEJ Executive Editor Kelsey Jones to share the latest insights and best practices for Amazon SEO. Robyn and Kelsey discuss: The black hat Amazon SEO practices that Amazon has recently started cracking down on What statistics you can view for your product pages What’s coming next for Amazon sellers in 2017 (hint: voice search will be huge!). Robyn: Everything in Amazon is very structured and data-based. There’s some pieces of data that are involved in your organic search then there’s some pieces, like the bullets and descriptions, which they tell us are not. Some people have seen that it can make a difference, but for sure, it plays a role in PPC and Amazon sponsored products. The biggest thing is knowing which pieces … [Read more...] about How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST]
Amazon has made its cloud-based voice assistant Alexa available to developers, setting its sights firmly on Siri and Cortana. In a bid to open up Alexa beyond its own Amazon Echo device, the firm today announced an Alexa API to let third-party developers easily build support for the system into their own apps, and Alexa Voice Service (AVS), for integrating the Siri competitor into connected internet of Things (IoT) devices. Great Hart, vice president of Amazon Echo and AVS, said: “Today, we’re excited to open up the Alexa Voice Service to any device maker that wants to add Alexa into their products—for free.” “We’ve made adding Alexa incredibly easy for developers – any device with a speaker, an Internet connection, and a microphone can integrate Alexa with just a few lines of code. From start-ups to established companies, we can’t wait to see how developers integrate Alexa.” Firms have been quick to take Amazon up on its offer of … [Read more...] about Amazon Eyes Siri and Cortana as Alexa Opens Up to Developers