Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about Google’s new more personalized search results. The first question asked was about the primary search engine used by respondents. Primary search engine: Then the survey explored respondents’ attitudes toward search personalization and Google+ participation. Do you like the idea of personalizing search results based on past searches and info from your social networking sites? A minority said yes (15.5 percent) they liked search personalization. But a clear majority were ambivalent or hostile to the idea (84.5 percent). Within that majority 45 percent said they did not want search results personalized at … [Read more...] about People Largely Negative About Google’s Personalized Search Results
Amazon search results
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky I’ll go through some examples, but let me start with some caveats. If you dive into some forums, you’ll find plenty of people screaming. People tend to scream after any update that things have gotten worse because they’ve lost rankings. Few scream about how things have improved, much less provide examples. In short, relying just on forums can give you a skewed view. That doesn’t mean you ignore what you might discover through forums, however. Few know the quality of any search engine’s search results as well as SEOs. They might not be happy if something outranks them, but good ones know if something better or … [Read more...] about Did Penguin Make Google’s Search Results Better Or Worse?
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up to pull from the desktop index using mobile indicators and phone-specific ranking factors. Other phones will trigger the mobile-only index that has been in play for a long time, serving mostly feature phones, older HTC and Windows Mobile phones and BlackBerrys. The image below shows the top mobile search results for the query ‘Taylor Swift’ on an iPhone 4, a BlackBerry Curve and a DROID Incredible. The tool allows you to scroll through the results, but we are only looking at what shows above the fold on the search. Try your own keyword searches here, using the mobile search simulator tool. If you look closely, you can see that both the … [Read more...] about When & How Is The New Smartphone Bot Affecting Search Results?
It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a “strange bug” in Bing’s search results. I was wrong. It wasn’t a bug; it was a test that Bing was running and has now turned off. A Bing spokesperson confirmed for us this afternoon that this was no mistake. We’re constantly updating and refining the Bing search experience to help people get things done more quickly. We are currently conducting tests on navigational links that will help people get to their ultimate search destination faster, including high traffic links for sites like Google, but have nothing further to share at this time. If you missed the earlier article, this is what you saw earlier today if you searched for [google] on Bing.com: Those are “Deep Links” — that’s Bing’s name for what Google calls … [Read more...] about Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. Moz Founder and COO Rand Fishkin discusses Google’s bias toward strong brands with Bryson Meunier. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance and bias of search results toward brands is here.” At Resolution, we work with some of the biggest brands in the world, and if Google were really favoring brands, we wouldn’t be growing as quickly as we are, with more brands than ever investing in SEO. This is also the trend globally with 47% of marketers at companies (and 69% in agencies) planning to increase SEO budgets in 2014, and just 5% planning to decrease. Why would brands need to continue to invest so heavily in SEO if Google is naturally biased toward brands? … [Read more...] about Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz