Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week. This week, a study conducted by Marin Software reveals PPC competition insights between Amazon and Google, Facebook updates the Ads Manager App with new creative tools, and YouTube videos display searchable hashtags. Marin Software Reveals Amazon and Google PPC Competition Insights Marin Software, an online advertising company in America, recently released some useful insights into the state of PPC competition between Amazon and Google. Amazon’s advertising tool is drawing attention from digital advertisers. Wes MacLaggan, SVP of Marketing at Marin Software, offered this insight: “Amazon has essentially become a massive search engine for consumers far down the purchase funnel and we’re eager to help advertisers increase their presence on this important channel in quarters to come.” According to the Marin Software study, international … [Read more...] about New Study Reveals Amazon PPC Insights, and More!
Another survey has highlighted Amazon’s outsized role in shopping and product discovery. This one comes from performance marketing platform Kenshoo. The company commissioned a survey of 3,100 consumers in the US, the UK, Germany and France. The survey findings echo others before it that show Amazon is either the starting point for product research or plays a prominent role in the customer purchase process. According to the survey, more people across these markets actually use Google in shopping and product discovery, however, Amazon is consulted by 56 percent as their starting point. That’s the highest percentage I’ve seen to date. The numbers were fairly consistent across markets. However, in the US, Facebook played a larger role than in the other countries, with 36 percent saying they use it before making a purchase. Bing, Pinterest, Instagram, blogs and Twitter were also consulted by shoppers in smaller numbers. The survey found that 26 percent check Amazon in … [Read more...] about Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. It comes in six different colors or skins. It starts at $99, which is much cheaper than the original Echo’s price ($179). Many people will likely compare this price to Apple’s forthcoming HomePod and opt for the less expensive device. The company also introduced Echo Plus, which is being marketed as a smart home hub. The device looks like the original Echo but is also less expensive at $149 and includes upgraded speakers. The $99 Echo also works as a smart home hub, but the Echo Plus includes additional hardware that reportedly makes smart home device connections easier and entirely voice-activated. The novel Echo Spot is a rounder, smaller version of Echo Show. It’s like … [Read more...] about Amazon just upped the ante in the battle of the virtual assistants
Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process of describing a product for a largely offscreen friend or family member who has offered to pick the items up at the store. Among the stores offering products through Google Express are Walmart, Costco and Target. The effort aims to level the playing field with Amazon — for both the retailers and Google — offering consumers both the immediacy and choice to which they’ve grown accustomed. For the retailers, it’s a bit of the old “enemy of my enemy is my friend” concept. Ad Age characterized the campaign and the collection of Google Express partners (37 in all) as an “anti-Amazon alliance,” which was sort of announced during … [Read more...] about Can Google Express help traditional retail level the playing field with Amazon?
This is probably super obvious to most of you but this may be the first time I've heard Google comment about this. Amazon has this Alexa rank feature, they had it since like 1996, a super long time. Google's John Mueller was asked if Google uses it for ranking sites and he obviously said no. This is at Alexa.com, not to be confused with Amazon Alexa digital assistants, but owned by the same company.Here are the tweets:Pretty clear - right? It goes on:and on...The funny thing is, when I made my April fools prank in 2003 or so for the Google PageRank Prediction tool, I used Amazon's Alexa rank as part of the algorithm to figure out what your next PageRank score will be. I have no idea if this tool works anymore by the way - it never really did work because it was a prank. Forum discussion at Twitter. … [Read more...] about Google: Amazon Alexa Rank Does Not Impact Google Search