While consulting local retailers about the possibilities and practicalities of global sales via e-commerce and online marketplaces, such as Amazon and eBay, I am amazed at the percentage of retailers who refuse (at least up front) to do business with said online marketplaces. Local Mom and Pop style retailers have a real chip on their shoulders when it comes to online marketplaces, blaming them for a decline in local sales due to convenience and lower prices. The question is can local retailers benefit from selling their products on Amazon and eBay? And, are there practical marketplace strategies local retailers can implement that takes advantage of marketplace shoppers for the retailers own good? The answer to both questions is YES! Here are some real world strategies and expamles every local retailer should consider when looking to build a relationship with online marketplaces. Sell Your Merchandise at Your Same In-Store Pricing The one singular complaint from local retailers against … [Read more...] about Proof That Every Retailer Should Sell on Amazon
Amazon has just launched a marketplace to offer consumers a place to search for professionals called “Amazon Home Services.” Offering 700 separate options for search parameters, Amazon wants to corner the market on service professionals like home repair and desk assembly. It intends on offering these services to Amazon customers, so long as they happen to reside in one of the selected states. The good news is that the roll out is pretty wide in the US and there is a lot of value to be found. Amazon will directly compete with Angie’s List, Yelp, Craigslist and other local directories or marketplaces. However the main different of Amazon Home Services will be that consumers can actually purchase the service right on Amazon! The Craigslist Factor Craigslist has a thriving community that most people don’t pay attention too. It’s got an “underground” side where people exchange reviews, gossip, and talk about specific ads or sellers they see online. … [Read more...] about Will Amazon Become the Source for Home Repair?
In 1998, PC Magazine wrote: “Google! is a Stanford University project designed to find the most relevant Web pages (those with the most inbound links) and run searches against them. The 25 million pages currently catalogued seem to be good choices; the site has an uncanny knack for returning extremely relevant results.” Note the exclamation mark in that 1998-99 version of Google’s logo, which some say was added to mimic Yahoo’s logo. Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat. Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic. Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy … [Read more...] about Why Amazon and Facebook Are Gaining on Google
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How can you kick ass at Amazon SEO? In this episode of Marketing Nerds, Amazon and e-commerce expert Robyn Johnson joins SEJ Executive Editor Kelsey Jones to share the latest insights and best practices for Amazon SEO. Robyn and Kelsey discuss: The black hat Amazon SEO practices that Amazon has recently started cracking down on What statistics you can view for your product pages What’s coming next for Amazon sellers in 2017 (hint: voice search will be huge!). Robyn: Everything in Amazon is very structured and data-based. There’s some pieces of data that are involved in your organic search then there’s some pieces, like the bullets and descriptions, which they tell us are not. Some people have seen that it can make a difference, but for sure, it plays a role in PPC and Amazon sponsored products. The biggest thing is knowing which pieces … [Read more...] about How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST]
Amazon has made its cloud-based voice assistant Alexa available to developers, setting its sights firmly on Siri and Cortana. In a bid to open up Alexa beyond its own Amazon Echo device, the firm today announced an Alexa API to let third-party developers easily build support for the system into their own apps, and Alexa Voice Service (AVS), for integrating the Siri competitor into connected internet of Things (IoT) devices. Great Hart, vice president of Amazon Echo and AVS, said: “Today, we’re excited to open up the Alexa Voice Service to any device maker that wants to add Alexa into their products—for free.” “We’ve made adding Alexa incredibly easy for developers – any device with a speaker, an Internet connection, and a microphone can integrate Alexa with just a few lines of code. From start-ups to established companies, we can’t wait to see how developers integrate Alexa.” Firms have been quick to take Amazon up on its offer of … [Read more...] about Amazon Eyes Siri and Cortana as Alexa Opens Up to Developers