If you’re anything like me, chances are that by the time you’re reading this, you’ve probably already broken one of your new year’s resolutions. But hey, that’s okay. Those personal resolutions aren’t all they’re cracked up to be. All they really create is guilt and anxiety over the fit of your pants. Instead of putting all that pressure on yourself this year, why not do something different—something that will actually pay off? How about resolving to improve your search marketing efforts? Below are five areas to focus on. Get out of debt Figure out what keywords are causing you to spend too much money. Perhaps you’re not changing bids as frequently as you should be. Utilize day-parting as a way to ensure you are effectively spending at the right times. Determine if affiliates are impeding your ads from showing up, and if they are, get them to cease and desist from bidding on any trademarked or branded terms. If your organization is … [Read more...] about 5 Ways To Make 2008 Pay Off Big
America debt resolutions
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. ut first, a quick alert: the discounted beta rate for tickets expires on April 1. (No, we’re not fooling.) So, if you want to guarantee a spot at a great price, I encourage you to register before that deadline. Here’s what an All Access Pass will give you over a whirlwind 48 hours… On the evening of May 9, we’ll kick off with a celebration of the winners of The Stackies & Hackies Awards. Unlike typical industry “awards,” which often are … [Read more...] about Master modern marketing technology leadership over 2 intense days
We all know that from Black Friday to New Years merchants offer excellent deals that have customers shopping like mad for their loved ones (and perhaps for themselves). However, as soon as the holiday season ends, the sales are bound to take a nosedive. Just like 2017 holiday-season proved as a record-breaker in e-commerce sales, the 2018 holiday-season had strong online sales growth across channels. Let’s have a look at the data provided by eMarketer, where it shows how U.S. online businesses performed in November and December, particularly from 2015 to 2018. Source: Data via eMarketer The 2018 holiday season featured 32 days between Thanksgiving and Christmas, with Cyber Monday being the key performer of all the biggest online shopping days. Also, a study conducted by Shopify revealed that ‘December is expected to outperform November with a projected sales of approximately $7 billion.’ Source: Data via Adobe Analytics, Statista, and … [Read more...] about Post-Holiday Sales Slump: 11 Effective Ways To Overcome It
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet