One of the most effective ways to form an emotional bond with consumers is by telling them a story. It could be any story – maybe about your product or brand or maybe about the people using your products. The idea is to let people know there’s more to the product than what they see. It’s something that they can use and may even form an important part of their lives. Influencers can help you do this even better by telling the story in a way that will resonate with their audience. … [Read more...] about Forming Emotional Connections with Influencer Marketing
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“Gumroad allows you to have a shopping cart anywhere,” Gupta said in an interview with Marketing Land. “Somebody can take products from a brand put it onto a blog and affiliate link there and actually clear the transaction remotely. So you are going to see a broader distribution of places in which transactions can happen. That’s going to include social but I think it’s going to favor certain social networks over others.” … [Read more...] about Will People Ever Buy Through Social Media?
Rental Property: A property occupied by tenants who pay the owner in return for utilizing the living space and any permanent or temporary attached fixtures. Also, according to the IRS, a permanent rental property is a house, duplex, or apartment complex occupied by tenants and not serving as living quarters for the owner or any dependents he adds to his federal tax return forms. … [Read more...] about Property Management & Rental Terminology (In Depth Glossary)
I’ve just touched on some of the companies that are most-interesting to me who are providing geolocation products and services. There are likely quite a number of companies which are also doing this in-house to some degree. For instance, I wouldn’t be surprised if Google wasn’t geolocating through querying and caching of ARIN data on top of data they’re receiving from other providers listed above. Considering how vital geolocation data is to the policing of click-fraud, Google could be building out their own complete geolocation data aggregation infrastructure. Further, it’s also been suggested that Google is likely using domain’s registration data through Google’s status as a registrar to assist in associating websites with geographic locations for Google Maps—not precisely the geolocation of users I’m covering here, but a closely related method that could be useful to local SEO. … [Read more...] about Core To The Local Space And Key To Click-Fraud Detection
While Mandel admits that “the biggest disappointment of the past year is that more people are not using bots,” he’s quick to say that it’s too early to call the conversation over. And he’s not alone. “I actually think bots have a good future for us in marketing,” said Tepper. And Scheideler said, “Clients are very interested in it, and their interest continues to grow.” … [Read more...] about ‘We’re at an inflection point’