At a time when most advertisers in the U.S. are trying to unlock new forms of video storytelling with 6-second YouTube bumper ads, it may seem counter-intuitive to ask:Why have so many brands in India mastered the art of video storytelling in longer-forms?6 Examples of Indian Brands Winning at Video StorytellingSix YouTube videos uploaded by three brands in India over the past two years have all garnered more than 100 million views.This includes, “Hyundai | Celebrating 20 Years of Brilliant Moments,” which was uploaded to the Hyundai India YouTube channel on June 27, 2018.The 4-minute-and-45-second long video now has 222 million views. The video tells the story of “The deal with Accent.”Spoiler alert: You’ll want to have a box of tissues nearby when you watch the South Korean carmaker celebrate Hyundai’s 20 years of operations in India and reinforce the emotional connection the brand enjoys with its 5.3 million-plus customers in the country.Now, if … [Read more...] about Why Have So Many Brands in India Mastered the Art of Video Storytelling?
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger. Google Shopping shakes up mobile product card unit ads with swipeable carousel, filtersAug 3, 2017 by Ginny Marvin Stores are shown in cards instead of a list. Designing content for the mobile-first indexAug 3, 2017 by Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. Top 6 tips for SEO for SaaSAug 3, 2017 by Janet Driscoll Miller Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses … [Read more...] about SearchCap: Google quality raters update, Google shopping cards & mobile-first
The digital landscape is changing rapidly, and in recent years the driving force has been visuals. Consequently, we’re seeing a greater emphasis on visuals in social networks and, thanks to the introduction of HTML5, we’re now able to view more visual content on our mobiles and desktops. Many companies are looking at this shift from words to pictures as a viable marketing option. But which types of image based content is best to target your audience and what benefit will they have for your business? Here are a few ideas. Images on Social Media Social media is a platform which connects companies with their customers on an informal level. This includes the sharing of pictures. A recent study showed that image posts receive 120-180% more engagement than text based posts, suggesting that visual digital marketing tactics are increasingly important in a company’s marketing strategy. Image based content started to gain traction through the rise of the smart phone camera, as … [Read more...] about The Benefits of Visual Digital Marketing to Business Owners