Takeaway #7: Investment In Sales Teams Bob Sanders, president and COO of AXIOM Sales Force Development, talked about the need for local search companies to invest in their own salespeople. Sanders said that developing and teaching sales teams to adapt to the evolving landscape and better engage with small business owners is equally important to the pursuit of new products and innovation. He cited a recent survey that found that 53% of small business owners say that conversations with their local salesperson have more impact on their buying decisions than products, brand and price. … [Read more...] about 7 Takeaways From The Local Search Association Annual Conference
American public health association annual meeting
As Neil Salvage, EVP of advertising at CityGrid Media noted in his presentation, lat / long detecting applications, push offers, card-linked offers and mobile payments will play an important role in the local space because their return-on-investment can be easily tracked. It’s clear that local businesses that haven’t started to develop and activate a mobile advertising strategy are already behind and could be putting potential new leads at risk. … [Read more...] about 6 Key Takeaways From The Local Search Association’s Inaugural Conference
The Pew Internet & American Life Project has issued a new report about how Americans access government information. They found that 82% of online adults in the United States have been to a government website within the last 12 months, and that 44% started at a major search engine. While social media has become increasingly important (31% of online Americans have used blogs, social networking sites, video, and email to access government information and 23% have participated in discussion about government issues online in some way), search is still the primary entry point. This aligns with Pew’s earlier findings that the majority of Americans prefer searching online when looking for government information. As they note in the report: … [Read more...] about How Do Americans Access Government Data? Search Engines.
Mercy Health Systems, the Mayo Clinic and Lilly have demonstrated how to put their research on display, profile a doctor or get a story into the news. But those doctors and researchers aren’t themselves expanding the social conversation through their own participation. Whoever figures that out will create an impressive network for serving the public. … [Read more...] about Tips for health care marketers in 2017
MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. … [Read more...] about Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree